•Drove the design & implementation of an ad block detection system supporting emerging ads infrastructure, balancing accuracy, performance and long-term maintainability
•Identified observability gaps in ad block detection, established analytics and monitoring strategies, and converted insights into actionable tickets that informed subsequent improvements.
•Architecting a comprehensive technical map of the Playback domain, detailing core functionalities through written and visual documentation to streamline cross-team collaboration
•Owned a high-traffic search experience for 30M+ subscribers, optimizing usability and performance
•Spearheaded accessibility best practices by delivering a training session to 30+ engineers and shaping ads product considerations through advocacy and documentation
•Deployed feature flags and A/B tests to drive incremental, data-informed releases