Hands-on design leader shipping high-craft products in complex, regulated, and safety-critical domains—automotive HMI/ADAS, enterprise platforms, and AI-driven tools. I lead multidisciplinary teams (UX/UI, HMI, 3D/motion, research, PM) while staying close to execution, turning ambiguity into production-ready systems from research to launch.

* Cut concept→pilot time ~50%; delivered field-ready ADAS/HMI flows; authored board-level roadmap and unlocked 7-figure budgets.

* Owned large AI research + validation: 40+ interviews, 3,000+ survey responses; validated 12 solutions across 3 AI domains; achieved 73% user acceptance.

* Shipped an explainable, real-time ADAS interface from scratch in <90 days; ~75% driver acceptance; concept→functional <90 days.

* Improved digital checkout conversion for mobile app +44% in 3 months and increased trials +61% through funnel/journey diagnosis and testable redesigns.

* Built and scaled multibrand design systems (components/tokens/motion specs) to enable multi-release delivery and cross-team consistency.

Clients include: Daimler Truck, Denso, Honda, Toyota/Lexus, SAIC/MG, Hyundai, One Concern, Analog Devices, RedSeal and many others.

R\SKA is a design agency. That crafts award-winning and innovative solutions for startups and well-known companies.

Notable project:

Presence — AI wellness — 2019–2022

Role: Head of Product & Design (0→1 hardware + app)

Scope: AI-driven wellness (mobile app + ambient display); product, UI, hardware, PM, manufacturing, AI content

Challenge: Stand up a consumer AI product/hardware ecosystem from zero.

Actions

• Defined product vision; shipped app + device; built supply/design pipeline end-to-end

Outcomes

• 12k+ devices sold (by 2022) · App Store 4.8★ · strong free→premium conversion · Core77 Award

Lead Product Designer — Shell Digital Ventures (US) — San Francisco | 2018–2020

0→1 product design across IoT, EV charging infrastructure, B2B marketplaces, mobile and POS products. Partnered with Product/Eng on strategy, research, prototyping, and launching new business and products; mentored designers and managed external vendors.

Incubated and delivered 4 new venture concepts end-to-end (discovery → prototyping → MVP).

Led user research programs (field studies, interviews, surveys) and instrumented funnels for data-driven iteration.

Product design for Web, mobile and embedded products

Visual communication and branding materials

Ran design sprints, owned the design roadmap and OKRs, and managed external partners/agencies through delivery.

Fit-Tech startup for water sports activities offers an enhanced experience for surfing and swimming throughout software and hardware products.

Design studio which creates world-class industrial and product design. Focus on customer-driven solutions across physical and digital fields. 5 Red Dots design awards.