# Alex Mukomelov > Product Design Director | Turning intelligence into experience | HMI & AI Location: San Francisco, California, United States Profile: https://flows.cv/alexmukomelov Hands-on design leader (12+ years) who turns complex systems into simple, high-confidence products. Experienced in regulated environments across enterprise/SaaS, data platforms, consumer apps/devices, and mobility (ADAS, HMI, in-vehicle assistants, LLM-integrated products). I partner closely with Product/Eng/Data, setting clear strategy and delivering measurable outcomes with a high bar for craft. Core Strengths & Skills: Strategy: Human–AI product vision • Roadmaps & OKRs • LLM/AI integration • Qual & quant research Craft: Data visualization • Prototyping & validation • Design systems & tokens • High-fidelity UX/UI • 0→1 → scale Leadership: Cross-functional alignment (Product/Eng/Data) • Scaling teams & culture • Executive storytelling SAIC/MG, Honda, Toyota/Lexus, Analog Devices, Daimler Truck, Denso, RedSeal, Hyundai, One Concern, and Wooly/Getroster. ## Work Experience ### Design Director @ Star Jan 2021 – Present | San Francisco Bay Area Hands-on design leader shipping high-craft products in complex, regulated, and safety-critical domains—automotive HMI/ADAS, enterprise platforms, and AI-driven tools. I lead multidisciplinary teams (UX/UI, HMI, 3D/motion, research, PM) while staying close to execution, turning ambiguity into production-ready systems from research to launch. * Cut concept→pilot time ~50%; delivered field-ready ADAS/HMI flows; authored board-level roadmap and unlocked 7-figure budgets. * Owned large AI research + validation: 40+ interviews, 3,000+ survey responses; validated 12 solutions across 3 AI domains; achieved 73% user acceptance. * Shipped an explainable, real-time ADAS interface from scratch in <90 days; ~75% driver acceptance; concept→functional <90 days. * Improved digital checkout conversion for mobile app +44% in 3 months and increased trials +61% through funnel/journey diagnosis and testable redesigns. * Built and scaled multibrand design systems (components/tokens/motion specs) to enable multi-release delivery and cross-team consistency. Clients include: Daimler Truck, Denso, Honda, Toyota/Lexus, SAIC/MG, Hyundai, One Concern, Analog Devices, RedSeal and many others. ### Design Director @ R\SKA Jan 2018 – Jan 2021 | San Francisco Bay Area R\SKA is a design agency. That crafts award-winning and innovative solutions for startups and well-known companies. Notable project: Presence — AI wellness — 2019–2022 Role: Head of Product & Design (0→1 hardware + app) Scope: AI-driven wellness (mobile app + ambient display); product, UI, hardware, PM, manufacturing, AI content Challenge: Stand up a consumer AI product/hardware ecosystem from zero. Actions • Defined product vision; shipped app + device; built supply/design pipeline end-to-end Outcomes • 12k+ devices sold (by 2022) · App Store 4.8★ · strong free→premium conversion · Core77 Award ### Lead Product Designer @ Shell Jan 2018 – Jan 2020 | San Francisco Bay Area Lead Product Designer — Shell Digital Ventures (US) — San Francisco | 2018–2020 0→1 product design across IoT, EV charging infrastructure, B2B marketplaces, mobile and POS products. Partnered with Product/Eng on strategy, research, prototyping, and launching new business and products; mentored designers and managed external vendors. Incubated and delivered 4 new venture concepts end-to-end (discovery → prototyping → MVP). Led user research programs (field studies, interviews, surveys) and instrumented funnels for data-driven iteration. Product design for Web, mobile and embedded products Visual communication and branding materials Ran design sprints, owned the design roadmap and OKRs, and managed external partners/agencies through delivery. ### Head of Product / Co-Founder @ Xbuds Jan 2017 – Jan 2018 | San Francisco, CA Fit-Tech startup for water sports activities offers an enhanced experience for surfing and swimming throughout software and hardware products. ### Product & Industrial Design Co-Founder @ Mukomelov Studio Jan 2008 – Jan 2017 Design studio which creates world-class industrial and product design. Focus on customer-driven solutions across physical and digital fields. 5 Red Dots design awards. ### Product Design and UX @ DEZEGA Jan 2016 – Jan 2016 | Kiev Region, Ukraine Created a reliable and safe Rescue Breather and Digital Companion Unit solution. Design development for the Top 5 global leaders in breathing and rescuing equipment. I've focused on simple and reliable UX across both products. – User Experience and User Interface – Responsible for Industrial design and interaction patterns – Collaborate with cross-functional teams of hardware and software engineers, global marketing and sales ### Industrial Designer @ Kikkerland Design Inc Jan 2010 – Jan 2013 | New York, USA I’ve created a lot of fun things for a Kikkerland. Shower curtain police line, Ancor Plug, Gold nugget piggy bank, tooth eraser, and more. Concept generation, CAD developing, Prototype review. Products are selling on Amazon, Urban Outfitter, Best Buy and Bed Bath & Beyond. ### Industrial Design @ Schock GmbH Jan 2011 – Jan 2012 | Germany Designed few bestsellers for famous kitchen sinks brand. Created Mono and Manhattan collections that are Best-selling granite kitchen sinks in the world. Mono gained industrial design “Oscar” — Red Dot design ## Education ### Certificate in User Experience Nielsen Norman Group ### Bachelor of Architecture / BArch in Architecture National Academy of Environmental and Recreational Construction ### Master of Engineering / MEng in Architecture NAPKS ## Contact & Social - LinkedIn: https://linkedin.com/in/mukomelov - Portfolio: http://mkmlv.com --- Source: https://flows.cv/alexmukomelov JSON Resume: https://flows.cv/alexmukomelov/resume.json Last updated: 2026-04-13