As a professional with over 4 years in the analytics industry, I have experience with many parts of the analytics lifecycle. From a technical standpoint, I use tools like Python, SQL, and Tableau to turn business questions into recommendations and data solutions.
Implemented Paid Marketing data automation using SQL, Tableau, Tableau Prep, and Panoply, allowing for real-time reporting and reduced reporting times by 3-5 hours/week
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Applied LTV framework to digital marketing campaigns using T-SQL, reducing wasted ad budget by 20%
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Increased A/B testing coverage by 10% on website by implementing custom Python module & collaboration with web development department
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Utilized Google Analytics and Google Optimize to execute and analyze over 20 A/B tests on website