# Alex Pacheco

> Visual Designer | UX Designer | Creative Director | UI/UX for Scalable Web & Mobile Products

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/alexpacheco

I’m a Visual Designer, UX Designer and Creative Director with enterprise level experience, specializing in scalable, user-centered design for web and mobile platforms. I collaborate cross-functionally with product managers, engineers, and content strategists to ship elegant, accessible, and high-performing user experiences.

At the intersection of strategy and creativity, I’ve led the design of consumer-facing applications, refined global design systems, and translated complex requirements into clean, usable interfaces. My background in visual storytelling and branding empowers me to craft experiences that are not only functional—but emotionally resonant.

Core strengths:
	•	UI/UX Design for web + iOS
	•	Design Systems + Component Libraries
	•	Cross-functional Collaboration (Project Management, Engineering, Content Management)
	•	Accessibility + Inclusive Design
	•	Creative Direction for Tech and Media
	•	Sketch, Figma, Adobe CC, prototyping tools

I’m actively exploring impactful design roles within tech where I can contribute to building intuitive products and elevate brand experiences at scale.

## Work Experience
### Visual Designer @ TEKsystems
Jan 2025 – Present | Cupertino, California, United States
Developed high-fidelity presentations and internal communication assets aligned with Apple’s visual standards, ensuring clarity, consistency, and executive-level polish across organizational wide initiatives.

Created cohesive visual systems for events and internal programs such as invites, branded materials, emails, and Confluence pages which increased engagement and upheld brand cohesion.

Worked autonomously within small teams to art direct and deliver end-to-end visual design solutions, proactively identifying needs and driving design decisions with minimal oversight.

### UI Screen Designer @ Hogarth
Jan 2025 – Jan 2025 | Sunnyvale, California, United States
Designed cross-platform assets (video, interactive, print) for global campaigns, enhancing clarity and engagement across key touch points. 

Collaborated with the global marketing and communications team (Marcom) to ensure brand standards and maintain the integrity of the world’s largest technology company. 

Partnered with creative and production leads to streamline workflows and improve delivery speed for global campaigns.

### UI/UX Designer @ Red Oak Technologies
Jan 2023 – Jan 2025 | Cupertino, California, United States
Collaborated with Project Managers to create detailed mockups for the Engineering team, which streamlined the design process for web and iOS applications. 

Evolved and enforced design system standards to ensure visual consistency and faster design handoff across teams. 

Integrated user feedback to advance the design system, enhancing usability and meeting user needs effectively.

### Communications Designer @ Red Oak Technologies
Jan 2022 – Jan 2023 | Sunnyvale, California, United States
Designed persuasive internal communications that increased employee engagement by 20% through targeted visual storytelling. 

Developed visual design assets for various projects, ensuring effective visual communication and information retention. 

Collaborated with stakeholders to understand their needs, resulting in tailored designs that resonated with the target audience.

### Communications Creative (Career Experience) @ Apple
Jan 2022 – Jan 2022 | Sunnyvale, California, United States
Pioneered the development of inspiring design solutions, fostering collaboration, productivity, and employee engagement.  

Implemented consistency of design standards and brand guidelines when executing communication assets for multiple simultaneous projects.  

Completed design and marketing materials for team’s annual conference on Mobile Device Management, strengthening the employee experience.

### Genius @ Apple
Jan 2014 – Jan 2022 | New York, New York
Mentored over 50 Mac and iPhone technicians, fostering their technical skills and confidence through instructor-led sessions and hands-on training. 

Provided empathetic technical support, ensuring quick solutions explained simply, enhancing customer satisfaction.

### Instructional Designer (Career Experience) @ Apple
Jan 2021 – Jan 2021 | New York, New York, United States
Developed engaging training content with animations, podcasts, and interactive interfaces, increasing engagement among over 200,000 global employees. Simplified self-paced eLearning modules, enhancing information retention and making critical content easier to absorb.

### Freelance Creative Director @ canflip media design
Jan 2012 – Jan 2022 | San Francisco Bay Area
Developed diverse productions that increased visibility and engagement for clients like CNN, MSNBC, ACT EXPO, Metro Weekly, the Discovery Channel, and the Brady Campaign. 

Managed all video production, ensuring maximum dramatic impact and effective message conveyance.
 
Oversaw project timelines and budgets, resulting in smooth operations, timely deliveries, and high client satisfaction.


## Education
### Bachelor of Arts - BA in Radio, Television and Film
University of Maryland


## Contact & Social
- LinkedIn: https://linkedin.com/in/alex-pacheco-35b5894
- Portfolio: http://www.canflip.com

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Source: https://flows.cv/alexpacheco
JSON Resume: https://flows.cv/alexpacheco/resume.json
Last updated: 2026-04-13