# Alex Panchenko

> Head of Product Designer ex-Wix.com | UX | User Centered Design | Customer Experience | Design Management | Mentor

Location: Mountain View, California, United States
Profile: https://flows.cv/alexpanchenko

As a Lead Product Designer, I have over 10 years of experience creating and improving user experiences for complex products in various domains, such as SaaS, social, finance, and energy systems. I have a strong background in human-centered design methods, user research, design systems, usability measurements, and data visualization.
Currently, I'm designing AI-powered agentic solutions for enterprise customers, leveraging advanced machine learning techniques and generative AI models to streamline and enhance complex business processes. I love sharing practical design knowledge and helping fellow designers develop critical thinking skills, guiding them to effectively innovate in the rapidly evolving AI space.

Skills:
• AI
• LLMs
• Product Design
• User Experience Design (UX)
• User Interface Design (UI)
• Cross-Functional Team Leadership
• Stakeholder Management
• Storytelling
• Brainstorming & Workshop Facilitation
• Wireframing & Prototyping
• Concept Visualization
• Design Frameworks

## Work Experience
### Head of Product Design @ Nace AI
Jan 2024 – Present | Palo Alto, CA

### Teacher | Mentor | Tutor @ Projector Institute
Jan 2019 – Present
• Shared practical experience to inspire, guide, and mentor 150+ students.
• Encouraged design thinking and innovation among students who worked on 15+ products
with a 300M+ user base combined.
• Enabled students to address real-world challenges using research, storytelling, and UI
mockups while enhancing their communication and collaboration skills.

### Lead Product Designer @ Wix.com
Jan 2021 – Jan 2023
• Managed design for high-impact, consumer-facing features in a complex multi-platform
SaaS product and set the product design strategy to address customer needs, business
objectives, and accessibility.
• Influenced and led design for product monetization, achieving a 20% m2m increase in GPV.
• Owned design for a cross-platform social product, ensured design solutions were
accessible, localized for 40+ languages, and tailored for international users.
• Developed a new user experience that boosted Engagement Rate from 9.4% to 15.8%.
• Crafted an onboarding experience leading to a 24% boost in the main KPI in 2 months.
• Optimized talent acquisition and conducted 100+ interviews as a hiring design manager.
• Worked closely with technical and design teams to create design solutions based on user
insights and business needs.
• Managed design specifications and built user flows, wireframes, and user interface
mockups/prototypes.

### Lead User Experience Designer @ EPAM Systems
Jan 2019 – Jan 2021
• Managed 2 UX designers in creating design concepts for ideation and user research.
• Led service design processes for MasterCard's ML-based engagement products from
scratch in close collaboration with a cross-functional team.
• Reduced market entry time by over 20% by establishing an efficient service design process
and collecting user feedback.
• Facilitated development and expansion of a design system and UI specifications using
Figma, Sketch, Abstract, and Confluence.
• Guided a design system and revamped user flows for complex marketing automation
solutions to an international client base of 3,500+ brands.
• Identified high-impact opportunities to introduce an enhanced design skill matrix that
helped mentor fellow designers.

### Lead User Experience Designer @ Luxoft
Jan 2017 – Jan 2019
• Led cross-departmental collaborations for Finance and Energy sector clients.
• Drove cutting-edge solutions in the Energy sector, boosting operational completion rate from 83.4% to 97.1%.
• Launched UX initiatives for the intranet, achieving a 40% increase in SUM rates for employee management.
• Managed stakeholder alignments on project goals; delivered user flows, journey maps, wireframes, mockups, prototypes, and UX specifications.

### Product Design Manager @ Angle2
Jan 2017 – Jan 2018
• Orchestrated UX client service, enhancing pre-sales activities and storytelling.
• Built robust Information Architecture and visual language for multiple platforms.
• Supervised a 7-member team, managed resource logistics, and delegated tasks efficiently while contributing as a hands-on designer to tackle complex challenges.
• Collaborated with cross-functional stakeholders to prioritize goals and shape product strategy.

### Interaction Designer (UX) @ GeoGrizzly
Jan 2015 – Jan 2017
• Elevated the System Usability Scale (SUS) score to 72% by iteratively developing solutions to tackle user problems.
• Owned the creation of consumer-facing digital experiences for a vacation planning platform.
• Built a service design ecosystem grounded on critical user journeys, data research insights, and collected user feedback.


## Education
### Bachelor of Science - BS in Marketing
Kyiv University of Market Relations

### Bachelor of Business Administration - BBA in International Business Management
Kyiv University of Market Relations


## Contact & Social
- LinkedIn: https://linkedin.com/in/oleksandrpa

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Source: https://flows.cv/alexpanchenko
JSON Resume: https://flows.cv/alexpanchenko/resume.json
Last updated: 2026-04-13