Designed AI-powered tax compliance tools that streamlined complex end-to-end workflows for tax professionals. Led UX across two core user groups (internal SMEs and external CPAs), reducing cognitive load through systems thinking, rapid prototyping, and user-centered design. Partnered closely with product, engineering, and data science to translate emerging AI capabilities into intuitive, scalable experiences. Conducted user research and usability testing to validate design decisions and iterate based on feedback and data.

Founded and scaled a company-wide design system from the ground up, establishing component architecture, documentation, and governance that unified multiple product teams and strengthened engineering collaboration. Led UX improvements that reduced audit cycle delays by 80%, simplifying complex compliance workflows into intuitive experiences. Presented design vision and strategy to executive stakeholders, driving alignment across Product, Engineering, and business functions. Established design critique culture and mentored designers, elevating craft standards across the organization.

Designed end-to-end experiences across a consumer marketplace platform serving millions of job seekers and employers, optimizing discovery, onboarding, and conversion flows. Scaled and refined the design system to improve cross-product consistency and accelerate development velocity. Led A/B testing and experimentation to validate design decisions and drive measurable business outcomes. Mentored designers through structured critique processes, elevating team design standards.

Led design strategy across a complex enterprise HR platform, defining scalable patterns across multiple product areas. Partnered cross-functionally with product, engineering, and marketing to ship complex features efficiently without sacrificing UX quality. Built mentorship programs that elevated team design standards and fostered collaborative design culture.

Led global product design teams across distributed international markets, establishing brand-consistent design standards that unified the product experience. Directed design strategy for fleet management and telematics products serving customers worldwide.