# Alex Perez > Staff Product Designer | Design Systems | AI-Powered Products | Complex Workflow Simplification Location: Irvine, California, United States Profile: https://flows.cv/alexperez1 Lead product designer with a proven track record of leading teams, scaling systems, and delivering high-impact user experiences. Skilled at balancing business goals with user needs to drive innovation and deliver results. ## Work Experience ### Staff Product Designer @ Aiwyn Jan 2025 – Jan 2026 | Charlotte, North Carolina, United States Designed AI-powered tax compliance tools that streamlined complex end-to-end workflows for tax professionals. Led UX across two core user groups (internal SMEs and external CPAs), reducing cognitive load through systems thinking, rapid prototyping, and user-centered design. Partnered closely with product, engineering, and data science to translate emerging AI capabilities into intuitive, scalable experiences. Conducted user research and usability testing to validate design decisions and iterate based on feedback and data. ### Staff Product Designer @ AuditBoard Jan 2022 – Jan 2024 | Cerritos, CA Founded and scaled a company-wide design system from the ground up, establishing component architecture, documentation, and governance that unified multiple product teams and strengthened engineering collaboration. Led UX improvements that reduced audit cycle delays by 80%, simplifying complex compliance workflows into intuitive experiences. Presented design vision and strategy to executive stakeholders, driving alignment across Product, Engineering, and business functions. Established design critique culture and mentored designers, elevating craft standards across the organization. ### Senior Product Designer @ ZipRecruiter Jan 2021 – Jan 2022 | Santa Monica, California, United States Designed end-to-end experiences across a consumer marketplace platform serving millions of job seekers and employers, optimizing discovery, onboarding, and conversion flows. Scaled and refined the design system to improve cross-product consistency and accelerate development velocity. Led A/B testing and experimentation to validate design decisions and drive measurable business outcomes. Mentored designers through structured critique processes, elevating team design standards. ### Lead Product Designer @ Cornerstone OnDemand Jan 2018 – Jan 2021 | Santa Monica Led design strategy across a complex enterprise HR platform, defining scalable patterns across multiple product areas. Partnered cross-functionally with product, engineering, and marketing to ship complex features efficiently without sacrificing UX quality. Built mentorship programs that elevated team design standards and fostered collaborative design culture. ### Head of UX/UI @ Cartrack Jan 2016 – Jan 2018 | Santa Monica, California Led global product design teams across distributed international markets, establishing brand-consistent design standards that unified the product experience. Directed design strategy for fleet management and telematics products serving customers worldwide. ### Interaction Designer II @ TriNet Jan 2016 – Jan 2016 | Greater Los Angeles Area (Remote) Collaborated across all phases of product development, from early ideation through implementation, with a strong focus on user-centric design. Applied participatory design methods such as customer interviews and usability testing to surface meaningful insights, and translated those findings into clear, comprehensive design artifacts, including wireframes, prototypes, and interaction specifications to effectively communicate user flows and behaviors. ### Senior Interaction Designer @ Intuit Jan 2013 – Jan 2015 | Santa Monica Designed consumer financial products across desktop and mobile platforms, increasing conversion rates by 15% through UX optimization. Focused on simplifying complex financial workflows into intuitive experiences for millions of users. ### UX Designer @ Docstoc Jan 2011 – Jan 2015 | Santa Monica, Ca **Acquired by Intuit on Dec 2013** Enhanced user engagement by 20% through visual design improvements and growth-driven experimentation at this venture-funded startup. Designed tools for small businesses, focusing on intuitive interfaces that drove adoption and retention. ### Front End Designer @ GoDaddy.com Jan 2007 – Jan 2011 | Scottsdale, Az Developed scalable design templates that reduced development time by 25%, enabling faster feature deployment across consumer-facing products. Built foundational design skills in web design, visual systems, and responsive layouts. ## Education ### Associate of Science in Graphic Design Westwood College of Technology ## Contact & Social - LinkedIn: https://linkedin.com/in/alxperez - Portfolio: http://alxperez.com - Portfolio: https://alxperez.com --- Source: https://flows.cv/alexperez1 JSON Resume: https://flows.cv/alexperez1/resume.json Last updated: 2026-04-19