# Alex Rosandick

> Product Designer | MBA in Design Strategy | Curious Creative

Location: Sunnyvale, California, United States
Profile: https://flows.cv/alexrosandick

I'm a Design Strategist and Industrial Designer by trade, with expertise in bringing ideas to life by developing concepts from a post-it to mass market and everywhere in between. My strengths include understanding the unique relationships and behaviors created between products and people, as well as aligning the needs of the consumer, the requirements of the internal stakeholders, and the core mission and vision of the business.

Every relationship is different, and I have been fortunate to work with a wide array of companies in both size and category. From large, private and public companies to start-ups, I have helped brands develop watches, footwear, housewares, sanitary products, health & beauty goods, and consumer electronics.

All in all, I love helping the journey of an abstract idea become real, and I’m here to support your pursuit in creating the future.

How can I help you?

## Work Experience
### Senior Staff Product Designer @ Palo Alto Networks
Jan 2026 – Present | Santa Clara, California, United States

### Senior Product Designer @ Cisco
Jan 2024 – Jan 2025 | San Francisco Bay Area
Design Leadership & Strategic Impact:

• Led cross-functional design team for Feature Discoverability initiative, establishing scalable component library and guidelines adopted across all platforms (Mobile, Web, Desktop) and feature teams (Meetings, Calling, Messaging, AI)
• Designed innovative 2-phase setup component transitioning from user guidance to feature discovery, driving measurable improvements in feature adoption rates

### Product Designer III @ Cisco
Jan 2021 – Jan 2024 | San Francisco Bay Area
E-commerce & Growth Focus: UX Lead for Webex's $10M+ ARR E-commerce Business

• User Hub Onboarding Leadership: Conceptualized and pitched new first-time setup experience for SMB admins that became roadmap priority, then led implementation through production, unifying onboarding flows across free, paid meetings, and paid calling accounts
• Change Order System Redesign: Led complex project enabling SMB admins to modify plans within User Hub vs. external systems, reducing dev maintenance while improving user experience
• Mobile E-commerce Expansion: Added revenue streams by implementing upgrade capabilities across iOS and Android platforms, driving 1,480% organic growth in mobile purchases within 10 months with zero marketing support
• AI Integration Campaign: Created showcase for Webex AI features in plans/pricing aligned with annual Webex One conference, driving 4.2x higher purchase conversion rates for users who engaged with AI features vs. baseline
• Guest Checkout Optimization: Reduced purchase friction for new buyers by targeting key drop-off points, achieving 40% improvement in new user conversion rates

Strategic Audits & Vision:

• SMB E2E Purchasing Audit: Created comprehensive vision for SMB E-Commerce enhancements across Mobile, Web, Desktop, and User Hub, with numerous ideas adopted into 6-month roadmap priorities
• SMB Admin Experience Research: Analyzed complete SMB user journey (free-to-paid, upgrades, cancellations) to influence User Hub design, establishing self-service administration principles that eliminate need for IT expertise when making account changes

Crisis Response & Social Impact:

• Ukraine Support Campaign: Designed and launched "Webex Cares" campaign 7 days after conflict began, providing free Webex accounts for all Ukraine-based users to ensure connectivity during crisis

### Product Designer II @ Cisco
Jan 2019 – Jan 2020 | San Francisco Bay Area
Crisis Response & Strategic Partnerships:

• COVID-19 "Here for You" Campaign: Rapidly designed homepage and account creation flows for Medical and Educational sectors during pandemic spike, enabling fast online onboarding without traditional sales channels
• NASA Mission Control Partnership: Designed interior layouts and Webex collaboration device integration for Mission Control Experience with Lockheed Martin and NASA for Project Orion

Platform Strategy & Vision:

• Unified Client Vision: Audited first-time experiences across all in-house web apps, competitors, and collaborative services, establishing foundation for unified collaboration experience (Meetings, Calling, Messaging)

### Product Designer (Cisco) @ Robert Half
Jan 2018 – Jan 2019 | San Francisco Bay Area
Customer Journey Foundation:

• Mobile FTE Audit: Challenged 3rd-party onboarding approach, initiated competitive journey mapping that provided strategic vision and led to Customer Journey team formation focused on SMB growth
• Customer Journey UX Proposal: Created comprehensive strategy for new design team focusing on customer journey across mobile, web, and desktop touchpoints, resulting in leadership buy-in and roadmap prioritization

### Teaching Assistant | Design/Build Minicourse @ Marin Academy
Jan 2017 – Jan 2017 | San Rafael, CA
Design Education Leadership:

• Facilitated Design/Build Minicourse for 10 high school students, teaching industrial design and furniture design fundamentals
• Led brainstorming, sketching, prototyping, and peer critique sessions
• Coordinated tours to Museum of Craft & Design and industrial design firms
• Successfully guided students through complete design process from concept to cardboard furniture fabrication

### Industrial Designer II @ Spectrum Brands
Jan 2013 – Jan 2016 | Madison, Wisconsin Area
Product Development Leadership:

• Led complete design and development of 50+ consumer electronics products (shavers, trimmers, styling tools) on international scale
• Balanced form, function, and manufacturability while elevating brand visual language within cost constraints
• Cross-functional collaboration with Marketing, Engineering, Manufacturing, and international vendors
• End-to-end ownership from concept sketching through 3D modeling, prototyping, CMF development, and production

Innovation & Impact:

• 4 patents issued for innovative product designs (flashlights, hair clippers, trimmers)
• Multiple industry awards including GQ Grooming Awards and Pure Beauty Awards recognition
• Successfully introduced design process methodology to Rayovac division (global battery/electronics company)

Technical Expertise:

• Advanced CAD modeling and rendering using SolidWorks and KeyShot
• Rapid prototyping including 3D printing, sketch modeling, and physical mock-ups
• Design for Manufacturing considering injection molding, assembly, and cost optimization
• CMF development with deep understanding of materials, finishes, and production constraints

### Industrial Designer @ Kohler Co.
Jan 2012 – Jan 2012 | Kohler, WI
Sanitary Design Innovation:

• Digital Interface Design: Created multiple icons for Numi's remote digital interface
• Product Refresh Leadership: Designed product refresh for Sterling's Windham and Kohler's Tresham One-Piece Skirted Toilets
• Strategic Planning Contribution: Developed numerous concepts accepted into Kohler's 2-5-10 year Global New Product Strategy Plan, including product concepts that later became the Purefresh and Purewarmth lines of deodorizing and heated toilet seats

### Industrial Designer @ VibeTech, Inc.
Jan 2011 – Jan 2011 | Sheboygan, Wisconsin Area
Medical Device Development:
• Collaborated with ID professor on early concepts for Passive Vibration Therapy (PVT) device
• Designed accessible physical and occupational therapy solutions for individuals with highly impaired physical mobility
• Delivered initial development and hand-off of early designs for VibeTech One PVT System for production implementation

### Footwear Designer @ Red Wing Shoes Co.
Jan 2011 – Jan 2011 | Red Wing, MN
Multi-Brand Product Development:

• Designed across 5 footwear brands: Redwing, Vasque, Irish Setter, Worx, and Beckman
• Created complete colorways for Vasque's first winter footwear line
• Award recognition: Vasque Snow Junkie design received Editors' Choice - Snow Award from Backpacker Magazine
• Process development: Established first project brief and development methodology for internal stakeholder projects

### Industrial Designer @ Hatco Corporation
Jan 2010 – Jan 2010 | Milwaukee, Wisconsin, United States
Food Service Innovation:

• Led collaborative student team project designing innovative food-warming device addressing unmet vendor needs
• Conducted comprehensive trend research, contextual research, and practitioner research
• Delivered complete design overhaul for Glo-Ray Heated Display Case, capturing stakeholder attention and moving concept forward for manufacturing consideration

### Industrial Designer @ Nu Pop Movement
Jan 2010 – Jan 2010 | Los Angeles, California, United States
Luxury Timepiece Design:

• Collaborated with graphic and industrial design team for Pascal Mouawad lifestyle watch brand re- branding
• Created timepiece concepts cohesive with brand vision
• Developed concepts selected by Pascal Mouawad for prototyping advancement


## Education
### Master of Business Administration - MBA in Design Strategy
California College of the Arts

### Bachelor of Fine Arts - BFA in Industrial Design
University of Wisconsin-Stout

### Industrial Design in International Abroad Program
University of Newcastle


## Contact & Social
- LinkedIn: https://linkedin.com/in/alexrosandick
- Website: https://alexrosandick.com

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Source: https://flows.cv/alexrosandick
JSON Resume: https://flows.cv/alexrosandick/resume.json
Last updated: 2026-02-23