# Alex Rosenthal

> Lead Visual/Brand Designer and Illustrator

Location: San Francisco, California, United States
Profile: https://flows.cv/alexrosenthal

Visual designer with 7+ years building scalable brand systems, motion assets, and high-performing creative for fast-growing tech companies. Experienced leading designers, enabling self-serve marketing teams, and delivering measurable business impact through interactive and performance-driven design. 

You can see a sampling of my work here: https://www.alexrosenthal.net

Specialties:
- Brand identity systems
- Design systems & templates
- Motion graphics & video
- Interactive advertising
- Marketing creative
- Illustration
- Workshops & stakeholder facilitation
- Team leadership & mentoring

## Work Experience
### Brand Designer @ tvScientific
Jan 2023 – Jan 2026
Brand design leader at tvScientific under the marketing department.
Creating and directing the company's visual identity on things like website, slide decks, icons, illustrations, one-sheets, white-papers, email templates, social media graphics, event media, and more.

### Freelance Visual Designer & Illustrator @ Unknown
Jan 2023 – Jan 2025 | San Francisco Bay Area
I work with marketing teams at technology & consulting companies to create striking brands, digital publications, and marketing collateral.

Primary Clients include:
-- Cricut
-- DeepScribe AI
-- tvScientific
-- Rhythm66
-- ARCx Consulting

Examples of work include:
-- Brand and Logo Development
-- Look books, Whitepapers, & Infographics
-- Motion Graphics, animated videos
-- Slide Decks, presentation templates
-- Squarespace website development
-- Event swag and print media

In addition, I create digital illustrations for private clients.
-- Picture books, tabletop game illustrations, Packaging art, promotional art for podcasts and webcomics

### Manager, Design @ ironSource
Jan 2022 – Jan 2022 | San Francisco Bay Area
• Promoted 4 times in 4 years (Tapjoy acquired by ironSource)
• Took on management responsibilities for a team of visual designers
• Conceptualized, designed, and developed award winning interactive mobile ads for hundreds of big name brands
• Repeat clients include Disney Channel, US Marine Corps, Amazon Prime Video, Nick Jr, Frito Lay, Hulu
• Designed illustrations, e-books, website graphics, and print materials under the company’s brand
• Led concept pushes for several brand refreshes, worked with our marketing team to strategize visual identity

### Senior Visual Designer @ Tapjoy
Jan 2020 – Jan 2022 | San Francisco, California, United States

### Visual Designer @ Tapjoy
Jan 2020 – Jan 2020 | San Francisco Bay Area

### Junior Visual Designer @ Tapjoy
Jan 2018 – Jan 2019 | San Francisco Bay Area

### Digital Media Lab Assistant @ Colgate University
Jan 2015 – Jan 2018 | Hamilton, NY
• Guide art students using digital media software, such as the Adobe Creative Suite.
• Teach students without a technical background to achieve their goals using digital tools, enabling
them to utilize Colgate University’s resources.
• Maintain functionality of lab equipment, such as large format printers, scanners, and a laser cutter

### Digital Art Research Assistant @ Colgate University
Jan 2015 – Jan 2015 | Hamilton, NY
• Developed art for Colgate University Professor Wenhua Shi’s digital art exhibition, None of the Above. • Translated Professor Shi’s loose concepts and ideas to finished works.
• Used Processing to program animated generative geometric patterns and created a multiplexed array
of LEDs that were controlled by an Arduino for a light installation.


## Education
### Bachelor's degree in Computer Science & Studio Art
Colgate University

### High School
The College Preparatory School


## Contact & Social
- LinkedIn: https://linkedin.com/in/alex-rosenthal-design
- Portfolio: https://alexrosenthal.net

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Source: https://flows.cv/alexrosenthal
JSON Resume: https://flows.cv/alexrosenthal/resume.json
Last updated: 2026-04-13