Leading TL for Instagram Ads Product Experiences including Creative strategy, Advertiser Strategy, and Ads Demand strategy, supporting 3+ teams (20+ eng).

Launched Advantage+ Creative, cutting-edge creative solution suite for driving Ads Performance through AI / ML (2023 Q3 earnings call-out).

Developing industry leading ads product solutions with GenAI.

Launched 12+ Instagram Ads Creative Products, spear-heading through Advertiser Experiences along with cross-function teams, supporting 5+ engineers.

Built entire Instagram Ads Preview framework on Ads Manager from scratch.

Launched Instagram Explore Ads as a new ad placement.

Developed ads creation reliability framework, preventing 6+ business critical revenue regressions.

Led on creating the internal tools system to simplify / automate ~40% of the campaign management and operations.

Launched mobile event tracking SDK Suite (Android, iOS, Unity, and JavaScript).

Build an interactive Creative Manager for external advertisers (React & Redux).

Contributed in constructing campaign management RESTful API server for product state management.