# Alex Sorin

> Principal XD Architect @ Illumina | Leadership, Solution Architecture

Location: Redwood City, California, United States
Profile: https://flows.cv/alexsorin

UX Leader and and Principal Architect with 20+ years of experience driving strategy, innovation, and execution across enterprise and consumer software. I specialize in aligning product vision with business goals, leading high-performing design teams, and delivering scalable, user-centered solutions.
I bring deep expertise in Agile development, product portfolio strategy, and cross-functional leadership. My recent focus includes applying agentic AI to create intelligent, adaptive user experiences that improve decision-making and operational efficiency.
I hold multiple US and international design patents and have a proven track record of building design organizations that deliver measurable impact.

Core Competencies
Product Strategy and Architecture · UX Leadership · Agentic AI Integration · Portfolio Management · Agile Execution · Team Building · AI/ML Integration· Scalable Design Systems · Executive Communication

## Work Experience
### Principal XD Architect | Sr. Design Leader @ Illumina
Jan 2023 – Present | California, United States
Principal XD Architect

### Sr. Staff Product Design Leader / Director level @ VMware
Jan 2020 – Jan 2023

### Team Lead | Sr. UX Architect @ Varian Medical Systems
Jan 2016 – Jan 2020 | Palo Alto
Leading international multidisciplinary UX team of interaction and visual designers, researchers and UI developers. Responsible for all UX aspects of agile design and UI development process:
setting up the UX strategy for the product line and negotiating it with all stakeholders; 
outlining the UX architecture across all product modules; 
creating and maintaining project plans.

### Director, UX Architect @ SAP Labs, LLC
Jan 2006 – Jan 2016

### User Experience Architect @ Oracle
Jan 1995 – Jan 2006

### Senior UI Designer @ Borland
Jan 1992 – Jan 1995


## Education
### Postgraduate Course in Human Factors Engineering
University of Michigan. Ann Arbor, MI

### Master's degree in Industrial and Product Design in Undergraduate studies:  Graphic Design, Architecture
School of Design, St. Petersburg’s  University, Russia


## Contact & Social
- LinkedIn: https://linkedin.com/in/alex-sorin-design

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Source: https://flows.cv/alexsorin
JSON Resume: https://flows.cv/alexsorin/resume.json
Last updated: 2026-04-13