Complex problem solver. Articulate communicator. Empathetic leader. Proven innovator. Human augmented AI tool proficient. Award winning experience designer.
Led all aspects of design for Zelle. Duties include communicating and defending design rationale to executive leadership and product partners. Collaborating with system architects and business analysts to integrate 3rd party APIs. Building and maintaining vendor relationships including Early Warning Services Zelles' network governing agency. Partnering with engineering and QA leads to define and refine user stories and managing the delivery of assets for multiple distributed engineering teams.
End to end redesign resulting in increase of 8 points to NPS score, placing Wells Fargo 6 points above network average, first among competing financial institutions.
Enabled small business accounts resulting in increased transactional volume and amounts.
Redesigned the enrollment flow resulting in significant decrease of incomplete transactions.
Designed new feature enabling send and receive using QR codes.
Implemented Zelle tags as an alternate contact method to phone numbers and email addresses.
Reimagined and designed the activity feed resulting in improved usability and transaction clarity.
Led all aspects of design for Charitable Giving: an industry leading product enabling customers to donate to charities directly from their bank accounts avoiding 3rd party organizations transaction fees and mitigating risk of fraud. Duties included defining research strategies, developing usability prototypes, iterating in response to customer feedback, partnering with distributed cross functional teams for delivery.
The concepts for Charitable Giving have resulted in 3 US patent filings.
End to end redesign of mobile experience for Transfer and Payment products including direct deposit, mortgage, brokerage, credit card, personal and auto loan accounts, supporting migration from REACT to Native code.
Defined, designed and scale tested all new components for Native design system.
Partnering with product managers, content strategists, visual designers and developers to ideate, design and develop solutions for Wells Fargo digital products. Representing XD as project lead, collaborating and providing support to sales and services. Responsible for interaction design strategy and execution, assuring compliance with internal design standards, regulatory and accessibility requirements.
Designed an industry first method for digital delivery of property appraisals, enabling faster mortgage approvals for customers.
Partnered with marketing and product directors, researchers and copy writers to ideate, design and develop messaging strategies for QuickBooks. Conducted prospective user interviews and ‘follow me home’ customer research to ensure user centered design solutions. Creative direction and execution of in product animations for QuickBooks Self Employed. Conceived and developed in product care and support solution using product animations.
Defined strategy and design of product benefit animations for QBSE page resulting in 50%increase in subscriptions
San Francisco
Partnered with Google Experience Centers Group Director to design and develop identity and
micro-site template for the Google Experience Centers. Complete UX and visual design including
high fidelity wireframes, proto-typing, dynamic design and content management instructions.
Designed an intuitive, dynamic, user friendly website within a tight deadline.
DesignedIdentity/Logo for Google Experience Centers.
Palo Alto
Partnering with product managers, business analysts, and developers to define product direction
and UI/UX requirements and solutions. Work as the sole visual design resource, supporting all
current and future products across platforms and devices. Construct prototypes, page designs, graphics, wireframes,and mockups to support development. Create clickable wireframes and mockups from scratch for development, sales, and marketing within short turnaround timeframes. Establish design standards and specifications. Troubleshoot and resolve issues quickly related to UI design in products.
Education
Weydon School