# Alex Windsor > VP, Product Design Lead, Payments Location: San Francisco, California, United States Profile: https://flows.cv/alexwindsor Complex problem solver. Articulate communicator. Empathetic leader. Proven innovator. Human augmented AI tool proficient. Award winning experience designer. ## Work Experience ### VP Lead Product Designer @ Wells Fargo Jan 2018 – Present Led all aspects of design for Zelle. Duties include communicating and defending design rationale to executive leadership and product partners. Collaborating with system architects and business analysts to integrate 3rd party APIs. Building and maintaining vendor relationships including Early Warning Services Zelles' network governing agency. Partnering with engineering and QA leads to define and refine user stories and managing the delivery of assets for multiple distributed engineering teams. • End to end redesign resulting in increase of 8 points to NPS score, placing Wells Fargo 6 points above network average, first among competing financial institutions. • Enabled small business accounts resulting in increased transactional volume and amounts. • Redesigned the enrollment flow resulting in significant decrease of incomplete transactions. • Designed new feature enabling send and receive using QR codes. • Implemented Zelle tags as an alternate contact method to phone numbers and email addresses. • Reimagined and designed the activity feed resulting in improved usability and transaction clarity. Led all aspects of design for Charitable Giving: an industry leading product enabling customers to donate to charities directly from their bank accounts avoiding 3rd party organizations transaction fees and mitigating risk of fraud. Duties included defining research strategies, developing usability prototypes, iterating in response to customer feedback, partnering with distributed cross functional teams for delivery. • The concepts for Charitable Giving have resulted in 3 US patent filings. End to end redesign of mobile experience for Transfer and Payment products including direct deposit, mortgage, brokerage, credit card, personal and auto loan accounts, supporting migration from REACT to Native code. • Defined, designed and scale tested all new components for Native design system. ### Senior Product Designer (consulting through Mainz Brady) @ Wells Fargo Jan 2016 – Jan 2018 Partnering with product managers, content strategists, visual designers and developers to ideate, design and develop solutions for Wells Fargo digital products. Representing XD as project lead, collaborating and providing support to sales and services. Responsible for interaction design strategy and execution, assuring compliance with internal design standards, regulatory and accessibility requirements. • Designed an industry first method for digital delivery of property appraisals, enabling faster mortgage approvals for customers. ### Senior Product Designer (consulting through Sage Group) @ Intuit Jan 2015 – Jan 2016 Partnered with marketing and product directors, researchers and copy writers to ideate, design and develop messaging strategies for QuickBooks. Conducted prospective user interviews and ‘follow me home’ customer research to ensure user centered design solutions. Creative direction and execution of in product animations for QuickBooks Self Employed. Conceived and developed in product care and support solution using product animations. • Defined strategy and design of product benefit animations for QBSE page resulting in 50%increase in subscriptions ### Senior UX/UI Designer (consulting through MatchPoint Solutions @ Google Jan 2014 – Jan 2014 | San Francisco Partnered with Google Experience Centers Group Director to design and develop identity and micro-site template for the Google Experience Centers. Complete UX and visual design including high fidelity wireframes, proto-typing, dynamic design and content management instructions. •Designed an intuitive, dynamic, user friendly website within a tight deadline. •DesignedIdentity/Logo for Google Experience Centers. ### Senior UX Designer @ Disney Interactive Jan 2012 – Jan 2014 | Palo Alto Partnering with product managers, business analysts, and developers to define product direction and UI/UX requirements and solutions. Work as the sole visual design resource, supporting all current and future products across platforms and devices. Construct prototypes, page designs, graphics, wireframes,and mockups to support development. Create clickable wireframes and mockups from scratch for development, sales, and marketing within short turnaround timeframes. Establish design standards and specifications. Troubleshoot and resolve issues quickly related to UI design in products. ### Senior UX Designer Contract @ Lytro Inc. Jan 2012 – Jan 2012 | Mountain View Contract designer working with a team of four to develop and launch applications in the social, web and mobile space. Working closely with the Product Manager and developers to understand needs, gather requirements, and create visual and interaction design. ### Senior UX Designer @ Symantec Jan 2009 – Jan 2011 | Cupertino Leading and participating in concept development, wire framing interactions, rapid prototyping for user testing, design ideation, and in all levels of site interaction and visual design. Contributing to the development, evolution and implementation of design parameters, style guide documentation and visual standards across Symantec.com ### Senior UX Designer @ Samsung Telecommunications America Jan 2006 – Jan 2008 Concept and design of user interaction, animation and rapid protoyping for next generation electronic device user interfaces. ### Senior Designer @ Razorfish Jan 1999 – Jan 2001 ## Education ### Technical Drawing and Design Weydon School ## Contact & Social - LinkedIn: https://linkedin.com/in/alex-windsor-4467341 --- Source: https://flows.cv/alexwindsor JSON Resume: https://flows.cv/alexwindsor/resume.json Last updated: 2026-03-30