# Alex Yra > Staff UX Designer | Design Systems Leader | Product Strategy | ex-Intuit/eBay Location: San Francisco Bay Area, United States Profile: https://flows.cv/alexyra Results-driven and meticulous Senior Product Designer with 15+ years’ experience in design thinking, storyboarding, and conducting competitive analysis. Masterful in user interface design, heuristic analysis, and Agile, showcasing a robust skill set essential for product excellence. Dynamic team leader and strategic thinker, adeptly steering teams with energy and vision towards innovative solutions. ## Work Experience ### User Experience Lead @ Farmers Insurance Jan 2025 – Present ### Product Designer @ eBay Jan 2024 – Jan 2024 | San Jose, California, United States ### Principal Product Designer @ Intuit Jan 2019 – Jan 2023 | Mountain View, California, United States ### Lead Product Designer, Buyer Engagement @ eBay Jan 2016 – Jan 2019 | San Jose, CA ### Design Manager, eBay Local & Consumer Selling @ eBay Jan 2014 – Jan 2016 | San Francisco Bay Area Led a major redesign of the consumer selling experience, improving new users understanding of the benefits of selling on eBay, and simplifying the tool that enables sellers to add their items to the eBay Marketplace as efficiently and successfully as possible. Managed a 4-person design team responsible for delivering eBay's omni-channel retailing local commerce capabilities ("eBay Now" same-day delivery, in-store pickup, etc.) ### Lead Mobile Designer @ eBay Jan 2013 – Jan 2014 | San Francisco Bay Area eBay Mobile is a division of eBay which is responsible for moving the eBay platform onto mobile devices. Over $20B in revenue was generated on mobile devices in 2013. Lead Designer for eBay Motors App (2014-2015) Lead Designer for eBay Fashion App (2014-2015) ### Senior Interaction Designer, eBay Motors @ eBay Jan 2010 – Jan 2013 | San Francisco Bay Area Led User Experience and Design for the Motors Category (Vehicles and Parts) at a Global Level (including but not limited to US, Germany and the United Kingdom). Shape the buying and selling experience for our base of approximately 105 million active users worldwide. Provide Design and Product direction across all touchpoints, from web, mobile, print and outdoor. Collaborate with product managers, developers, researchers, and business to achieve business goals through thoughtful, user-centered design. Identify key experiences for the product roadmap and establish strategies for ensuring their success. Concept new initiatives for other eBay verticals and global site features (strategy, wireframe, prototype, test, interaction patterns for usability studies, UX specifications, visual design, communicate to business partners, etc.) Lead internal meetings to determine business goals and user requirements. ### User Experience Manager @ RPA Jan 2002 – Jan 2010 | Greater Los Angeles Area Led RPA's User Experience group, setting standards for process, practice and documentation. Hired and mentored junior UX designers, building the UX arm of RPA's digital media team. Established the benefits and importance of a user-centered design process internally within the company and externally to clients. Redesigned the Honda Automobiles website and suite of online shopping products (Vehicle Configuration, Quote Request, Financial Calculator and Used Car Search). Oversaw the information architecture, design, writing, and development of interactive projects for clients such including Honda, Acura, Pioneer Electronics, Pentax, and Mandalay Bay Las Vegas Casino. ## Education ### BA in Communications University of San Francisco Jan 1993 – Jan 1997 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/alexyra - Website: https://alexyra.com --- Source: https://flows.cv/alexyra JSON Resume: https://flows.cv/alexyra/resume.json Last updated: 2026-04-07