# Alfonzo Collazo > Operations and PR Consultant | Entrepreneur Location: San Francisco, California, United States Profile: https://flows.cv/alfonzo Live with purpose, execute with passion:: I'm a PR and Operations Consultant that enjoys working with companies and entrepreneurs who operate with purpose and lead with heart. Plainly put: I do cool things with cool people. Currently:: building the Ludus Wellness Foundation, a nonprofit awarding grants, scholarships and early stage funding for founders in the Psychedelic Wellness space. ps. for actual networking purposes. I don't accept requests from service sellers. ## Work Experience ### Sales Design Consultant @ HEWN San Francisco Jan 2025 – Present | San Francisco, California, United States ### Founder @ Ludus Athletic LLC Jan 2017 – Present | San Francisco, California, United States What started as an exploration of the athletic and athleisure apparel markets for brand launch and production, quickly transformed into consulting for other businesses and entrepreneurs. Specialty in pr/marketing and operations for boutique fashion companies, $1B+ real portfolios, and hands on experience managing market-rate and above-market-rate multi-family real property. ### Founder @ The Cavalier Gentleman Jan 2016 – Present | San Francisco Bay Area Works with private clients at the executive and above level providing wardrobe management, personal shopping, and lifestyle management services. Expertise in wardrobe overhauls, image consulting, public speaking engagements, destination management, special event planning, and custom clothing design. ### Visual Director @ Aldea Home & Baby Jan 2025 – Jan 2025 | San Francisco, California, United States ### Senior Visual Merchandiser @ Aldea Home & Baby Jan 2023 – Jan 2025 | San Francisco, California, United States ### Product Design | Art | Communications @ Vesey Designs & Exclusive Style Jan 2010 – Jan 2023 | San Francisco Bay Area VESEY Works with private C-executives, influencers, and A-list celebrities providing bespoke tailored clothing, limited release capsules and design collaborations. As a business consultant and generalist at VESEY, I have worn many hats from designer, publicist, and most recently Director of Public Relations & Partnerships. Product Design, Art, Communications - Jan 2023 - Apr 2023 Director, Public Relations & Partnerships Apr 2021- Dec 2022 Project Manager, Jan 2020 - Apr 2021 Freelance Product Designer, Aug 2013 - Dec 2019 Personal Assistant, Nov 2010 - Aug 2013 ### Stylist Executive | Men's and Events @ Macy's Jan 2019 – Jan 2021 Dressing San Francisco's young professionals by providing private consults, wardrobe solutions, and on-demand advice as a one-man/one-stop resource for the busy, intense, and fun lives we lead. ### Executive Sales Manager | Men's Collections @ Macy's Jan 2019 – Jan 2019 | San Francisco, California +230% YOY growth in key product categories achieved in 9 mos. SM for Men's streetwear and active categories at West Coast flagship; launched influencer events, coached and lead twenty direct reports; co-authored and presented MAGIC behavior classes to store-wide population; planned and executed SS19 category promotion events bi-weekly. ### Executive Sales Supervisor | Men's Tailored & Shoes @ Macy's Jan 2018 – Jan 2019 | San Francisco Bay Area -- Sales supervisor for Macy's Union Square men's tailored and shoe depts. -- Directly responsible for coaching, biz management, and development of men's shoe sales squad. -- Store MAGIC MIC. Collaborated with co-execs to shape and implement a MAGICAL shopping and customer experience. ### Account Executive - Prestige @ Baxter Of California Jan 2016 – Jan 2017 | San Francisco Bay Area On-site liaison between HQ and luxury retailers including: Nordstrom, Barney’s, Bloomingdale’s. Spearheaded group and individual training with 60 agents on best-practices, unique brand offering, product launches. Nurtured vendor relations resulting in best merchandising real estate; premium event, promotional, and social media inclusions. Average account growth = 400% Y.O.Y. ### Contract Event Specialist @ Cafe Royale Jan 2015 – Jan 2017 | San Francisco Bay Area A downtown establishment with neighborhood feel, The Royale accommodates buyouts and events from 75 to 150 guests. Responsible for event lifecycle from RFP to conception, execution, and finance reconciling. Secures and coordinates vendors, develops pricing options; menus, and entertainment such as corporate talent shows and cocktail making competitions. Planned community fundraisers and curated rotating art shows. Clients include: PAX Labs, Lumosity, Off The Grid HQ, Ivy League Networking Groups. ### Director of Partnerships @ Reason to Party Jan 2012 – Jan 2015 Launched, incubated and streamlined the beverage sponsor and trade-media program for quarterly philanthropic events raising over .5MM in local direct-impact charity funds. www.reasontoparty.org ### Private Events Manager @ The Etiquette and Element Lounges - sold to commercial developers 2011 Jan 2008 – Jan 2011 Implemented event sales campaigns to generate buy-outs ranging from brand launches, political fundraisers, birthdays, corporate holiday parties, and live performances. Clients included: Ubisoft, Pandora, Girls-in-Tech, Publicis Hal, CocaCola-Fanta, SF City Attorney et. al. ## Education ### Associate of Arts (A.A) in Merchandise Marketing and Product Development FIDM - The Fashion Institute of Design & Merchandising ## Contact & Social - LinkedIn: https://linkedin.com/in/acollazo1 --- Source: https://flows.cv/alfonzo JSON Resume: https://flows.cv/alfonzo/resume.json Last updated: 2026-04-13