• Focused predominantly on building scalable software for the Facebook marketing dept

• Drastically scaled our Facebook advertising using a suite of Python and SQL tools, resulting in daily spend/revenue increasing fivefold and ultimately paved the way for a $75 million acquisition earlier this year

• Developed an asynchronous ad launching process using a combination of the Facebook Business SDK and Python’s asyncio and aiohttp libraries, allowing us to go from launching a couple dozen ads a day to thousands within minutes

• Created data ETLs for pulling performance data and generated reports to inform creative and optimization decisions, giving us the ability to identify and create 2x more variations of successful stories

• Built web-scraping tools with custom HTTP cookies using Selenium to automate Facebook UI-specific tasks not available on their API, providing a significant competitive edge by identifying and removing dozens of non-compliant ads in near real-time

• Utilized Google Docs extensively in combination with Python’s pygsheets library to create automated reports and UI interfaces that allowed easy collaboration across multiple teams

• Created regular SQL reports for organic and influencer performance, highlighting key metrics to draw insights for more curated content for influencers

• Created highly functional Google Spreadsheets using built-in functions as well as custom Google Apps Script functions

• Utilized Crowdtangle data to efficiently identify new influencer prospects

• Acquired and managed hundreds of partnerships with top social media influencers/celebrities (e.g. George Takei, Chris Crocker, Madeline Stuart)

• Edited highly sharable videos for Facebook (including some animation) as well as sourced existing video content

Founded an all-female production company and produced, directed and edited numerous independent shorts and web content. #chicksmakingflicks

Manage relationships with BarkPack's "top dog"​ YouTube influencers (e.g. Mishka The Talking Husky) and work with them on creating fun, pawsome branded content. It's so fetch.