# Alice Au Quan > Head of Design, Enterprise UX for GoFundMe | Global Design Executive | Futurist | Digital Product Innovation | Purpose-Driven Creative Director (ex-Google, Ripple, Walmart) Location: San Francisco Bay Area, United States Profile: https://flows.cv/aliceauquan I believe a human-centric, design-forward approach to business can shape a better future for everyone. This belief has guided my journey as a design leader, where I've helped companies leverage emerging technologies—like Generative AI, rich user insights, and data—to uncover white space opportunities, delight users, accelerate business growth and launch bold, new products. I am a hybrid futurist, creative, and business leader who leverages the power of design to drive culture, innovation, and product development. My career spans UX, product, and brand design, and has consistently centered on creating user value while delivering business impact. Whether focused on digital or physical interactions, my work has led to new products that have transformed user experiences, advanced technologies, and resulted in multiple patents. I have had the privilege of working with global companies like Google and Walmart, as well as pioneering startups like Ripple. My diverse leadership experience includes building new teams, leading innovation incubators, inventing new products, forging strategic partnerships, and running a business as a GM with P&L responsibility. My leadership philosophy is rooted in inclusivity and compassion. I create environments where teams thrive, fostering a culture where high performance is matched by motivation, engagement, and recognition. As a people leader, I have led global teams across 5 countries and multiple sites, covering all UX disciplines. Today, I lead enterprise design for GoFundMe, the world’s largest fundraising platform, empowering nonprofits to scale their missions, tell their stories, and create lasting change. I am passionate about reimagining philanthropy for the future—building tools that harness the power of technology to uplift human dignity, agency, and community. aliceauquan.com ## Work Experience ### Head of Design, GoFundMe Pro | Director Enterprise UX @ GoFundMe Jan 2025 – Present GoFundMe's mission is “Help people help each other.” I lead the enterprise team designing GoFundMe Pro for nonprofits globally, leveraging AI to create products that help mission-driven organizations raise funds, tell their stories, and scale their impact. ### Founder | Author | Speaker | Coach @ Alice Au Quan Jan 2024 – Present | San Francisco Bay Area I'm currently writing a leadership book on designing a life of meaning: helping others find purpose, fulfillment, and impact. Stay tuned! I founded AI Design for Good, a global call to action uniting designers, technologists, and changemakers to build a future where technology serves humanity first. Learn more at AIDesignForGood.com. Across every role, leading teams, shaping AI-powered innovation, or mentoring future leaders, I’m driven by a mission to build at the intersection of purpose and possibility. ### Director, User Experience Design, Shopping @ Google Jan 2021 – Jan 2024 | San Francisco Drove transformational multi-year strategy to shape the Future of Shopping using Generative AI and emerging technologies. Led a 35+ person global UX team delivering user value across new Google surfaces, new markets, and new segments. Scope included: Shopping Labs (AI, AR, ML), Shopping Tab, Search (Japan & India), Omnichannel, Discover Homepage, Personalization, Image Search, and Design Systems. ### Global Head of Design @ Ripple Jan 2016 – Jan 2021 | San Francisco Bay Area Disrupted global payments using blockchain and crypto. Built and led a multi-disciplinary design team across brand and B2B enterprise product. Developed a unified design system, elevating quality and cohesion. Spearheaded end-to-end service design and UX for enterprise tools—driving XX% YoY growth in active users and XX% in weekly sessions. ### Sr. Director, Global Marketplace Services + Innovation @ Walmart eCommerce Jan 2014 – Jan 2016 | San Bruno, CA Owned $XXX P&L and marketplace strategy, driving 13% profit growth and boosting NPS from 77 to 80. Surpassed sales and profit targets by 13% and grew unit sales by 37%. Led an innovation incubator of designers and cross-functional partners to pilot and scale new ventures—launched Walmart Easy Reorder (grocery replenishment) and a customization platform that 4x’d assortment growth and delivered $XXM in revenue. Explored emerging tech (AI, AR/VR, IoT, blockchain) to test new revenue models. ### Sr. Director, Product Innovation @ Walmart eCommerce Jan 2011 – Jan 2014 | San Francisco Bay Area Led 0→1 initiatives to launch new revenue streams. Built a global platform for women-owned businesses, exceeding sales targets by 5x. Piloted Pinterest partnership, boosting engagement by 145% via curated shopping. Scaled electronics trade-in program (+46% sales, +466% profit), diverting 20M lbs of e-waste and 124M lbs of CO₂ annually. ### Director, Product Development @ Walmart eCommerce Jan 2008 – Jan 2011 | San Francisco Bay Area Led design for 18 private-label brand categories, generating nearly $1B in sales. Expanded role to drive sustainability—aligning design strategy with corporate social impact goals. ### Sr. Manager, Product Development @ Walmart eCommerce Jan 2006 – Jan 2008 | San Francisco Bay Area ### Product Development Team Lead @ Walmart eCommerce Jan 2005 – Jan 2006 ### Sr. Art Director @ Target Jan 2002 – Jan 2005 ### Design Director @ Reflect.com Jan 1999 – Jan 2002 ### Design Manager @ Procter & Gamble Jan 1997 – Jan 1999 ## Education ### Bachelor's in Graphic Design University of Illinois Urbana-Champaign ## Contact & Social - LinkedIn: https://linkedin.com/in/aliceauquan - Website: https://aliceauquan.com --- Source: https://flows.cv/aliceauquan JSON Resume: https://flows.cv/aliceauquan/resume.json Last updated: 2026-04-05