# Alice Chen > Product Designer at Cash App (Square) | Founding Design Fellow at On Deck Location: San Jose, California, United States Profile: https://flows.cv/alicechen I’m a product designer well-versed at designing experiences at the intersection of user needs and business needs. I love making the complex simple, creating order out of chaos, and thinking big picture while getting into the weeds. When I'm not designing, I am furthering my skills as a self-taught textile fiber artist while drinking boba. Specialities: • Design Thinking • Systems Thinking • Visual/UI Design • UX Design • Product Strategy • Rapid Prototyping • User Research • Information Architecture • Interaction Design • Lean UX + Design Sprint Process • Communication Design • Project Management Toolkit: Figma, Sketch, Adobe Suite, Principle, Zeplin.io, Invision, HTML & CSS ## Work Experience ### Staff Product Designer | Commerce & Lending @ Cash App Jan 2025 – Present Currently designing financial tools for customers to easily grow and manage their spending power. ### Staff Product Designer | Cash App for Business @ Cash App Jan 2023 – Jan 2025 | San Francisco Bay Area Designed features to enable entrepreneurs and small businesses to sell anytime, anywhere and track revenue in real time. ### Senior Product Designer | Health & Identity @ Cash App Jan 2021 – Jan 2023 | San Francisco Bay Area Led design for login security features and the launch of our new Identity System. ### Founding Design Fellow (ODD1) @ On Deck Jan 2021 – Present On Deck Design (ODD) is a continuous community for experienced designers who want to accelerate their careers and become confident leaders through professional development and access to a trusted network of peers. ### Product Design Lead @ Earnin Jan 2021 – Jan 2021 Earnin is a mobile app that lets those living paycheck to paycheck advance a portion of their paycheck for an optional tip. • Led the redesign effort of Earnin's home screen experience from conception to launch. • Shaped the product strategy and vision for the new product vertical through close partnership with user research and the executive team. • Drove improvements to Earnin's core product flow (cashing out earnings and tipping) by applying research, usability tests, and metrics to inform design decisions. • Cultivated a user-centric design culture and collaborative design process across teams. • Championed product quality across the company by building close relationships with engineering and product partners. ### Lead Product Designer @ Earnin Jan 2020 – Jan 2021 ### Senior Product Designer @ Earnin Jan 2020 – Jan 2020 ### Product Designer @ Earnin Jan 2019 – Jan 2019 | Palo Alto, California ### Product Designer @ Tradecraft Jan 2018 – Jan 2019 | San Francisco Bay Area Tradecraft is a highly selective program for product designers to excel at high growth startups through hands-on client work for startups, curriculum, and mentorship from industry leaders. Clients: Padmapper (Zumper), Pie Systems, Billion Acts (Google-backed non-profit), U.S. Geological Survey Client: PadMapper (Zumper) • Collaborated with 1 other designer, Head of Product @Zumper, and an engineer to redesign the apartment rental listing details page for PadMapper's responsive web app. • Drove the end-to-end design process from research, through ideation, hi-fi prototyping, and validation testing. Client: Pie Systems • Partnered with 2 designers, Founder, and an engineer to design a merchant dashboard that helps merchants initiate and manage Value Added Tax (VAT) refunds for tourists. • Synthesized research from the team in Denmark, restructured the web app's information architecture and designed the customer insights and VAT refund dashboard screens. • Created and managed a style guide to ensure a common design language among designers. • Ensured designs scaled effectively across various screen sizes (responsive web). Client: Billion Acts (Google-backed non-profit) • Led a 1-week design sprint with a team of 5 designers to brainstorm how to create an onboarding experience that optimizes for conversions. • Created hi-fidelity, interactive prototypes for validation testing. Changes implemented resulted in increased site functionality and feature comprehension. Client: U.S. Geological Survey • Performed card sorting exercises to determine the information hierarchy and progressive disclosure implementation for their Coastal Storm Modeling System (CoSMoS) responsive web app. ### Lifecycle Marketing Lead, Growth @ Udacity Jan 2018 – Jan 2018 Udacity works with the world’s technology leaders to teach critical tech skills for lifelong learners to land the tech jobs they want. • Led the lifecycle marketing team through strategic planning, prioritization, and execution. • Simultaneously designed and managed a full range of event-triggered lifecycle campaigns (transactional, acquisition, onboarding, drip, promotional, and reactivation campaigns) from start to finish — including design, development, reporting, and optimization.  • Collaborated with engineers and data analysts to define requirements for infrastructure improvements and create data pipelines feeding into our marketing tools to scale marketing operations. Changes implemented reduced manual campaign setup hours by at least 5 hours/week. • Performed A/B and multivariate testing to optimize campaign performances. • Evaluated, engaged, and managed 3rd party vendor relationships. Skills & Programs: • HTML & CSS, Sketch, Invision, Segment.io, Responsys, Sendgrid, Blueshift, Litmus, Chart.io ### Lifecycle Marketing Manager, Growth @ Udacity Jan 2016 – Jan 2018 ### Associate Marketing Automation Manager @ Udacity Jan 2015 – Jan 2016 ### Strategy Associate, Global Growth (eBay Enterprise) @ eBay Jan 2014 – Jan 2015 | San Francisco Bay Area Marketing Strategy: • Drove end-to-end lifecycle campaign strategies through prioritization, design, execution, and analysis for Global Growth CRM marketing initiatives reaching 155MM+ users • Collaborated with global, cross-functional partners across brand, creative, development, operations, business, and analytics to launch recurring transactional and promotional lifecycle campaigns • Implemented behavior-based segmentation and content strategies to drive awareness of key product features that enhanced LTV • Partnered with data scientists and technical leads to deliver personalized content and experiences based on behavioral data Analysis and optimization: • Pulled, monitored, and analyzed weekly campaign performance reports using Teradata SQL and Excel • Performed campaign deep-dive analyses to identify opportunities to optimize email campaign results, leading to increased engagement rates (CTOR +10%-30%) and increased sales. • Conducted ongoing competitive research across 20+ brands to unlock market expansion opportunities Thought leadership: • Authored a best practices white paper generating 589 leads, the highest number of leads in thought leadership collateral, exceeding average leads by 55% (2014 Holiday Commerce Marketing Guide) • Selected as 1 of 4 marketers to speak in the 2015 Commerce Catalyst workshop to train employees to evangelize the voice of the customer and exercise design thinking Skills & Programs: • Basic SQL, HTML, Teradata, Emarsys, Aprimo, Litmus ### Marketing Associate (eBay Enterprise) @ eBay Jan 2013 – Jan 2014 • Directed campaign kick-off meetings and oversaw the design and execution of marketing communications • Managed multiple cross-channel campaigns (onsite, email, social, mobile) concurrently per month • QA emails across devices and email clients to ensure compliance with brand and campaign requirements ### Brand Ambassador @ Adobe Jan 2012 – Jan 2012 | Greater Los Angeles Area • Conducted surveys and usability studies to understand customer pain points in the product experience. • Organized and led Adobe Photoshop, Illustrator, and InDesign workshops for 100+ students to increase product offering awareness. • Recognized as the top campus rep in the program for generating the most leads to the Adobe Creative Cloud Suite. ### Digital Marketing Intern @ Jam City Jan 2011 – Jan 2012 | Greater Los Angeles Area • Conducted competitive analyses to identify landing page and marketing strategy optimizations to increase conversion rates. • Generated ad creatives to drive user acquisition for mobile and social games. • Produced game trailers featured in international video ads and on AOL’s game news website to increase brand awareness. ### Digital Marketing Intern @ Daily Bruin Jan 2010 – Jan 2011 | Greater Los Angeles Area • Contributed to the development of a strategic marketing plan through market research for localresearch.com, a student-run start-up company within The Daily Bruin. ## Education ### Bachelor of Arts (B.A.) in Double Major: Communication Studies, Economics UCLA ### Product Design Tradecraft ## Contact & Social - LinkedIn: https://linkedin.com/in/achen13 - Website: https://alicechen.design --- Source: https://flows.cv/alicechen JSON Resume: https://flows.cv/alicechen/resume.json Last updated: 2026-02-23