# Alice Gu

> Principal Product Designer at Treasure Data

Location: Mountain View, California, United States
Profile: https://flows.cv/alicegu

Email: alicegu.ux@gmail.com
Portfolio: https://aliceguux.wixsite.com/aliceguux

## Work Experience
### Principal Product Designer @ Treasure Data
Jan 2025 – Present
• Leading design and research for the 0→1 initiative “Treasure Data Service AI Suite,” pioneering an AI-integrated design and research process from vision to validation. Leveraged 8+ AI tools to explore product strategy, differentiation, and user value, and created an interactive AI prototype (via Claude Code) showcasing end-to-end workflows. Validated the concept with 30+ customers and prospects, generating strong enthusiasm and strategic insights to shape next-phase development

• Leading design and research for Treasure Data iCDP (intelligent CDP) console, major features including Diamond Record (ID unification), Customer Journey Orchestration (CJO), Behavior Data Activation, Security and Compliance, Advance Search, Home Dashboard, Data Visualization Guide and more

• Led design and research for the 0→1 B2B Marketplace and Developer Hub, a key growth initiative that expanded the company’s TAM and strengthened its ecosystem strategy

• Subject matter expert on success measures and adoption strategy, establishing a B2B UX/Product Success Measurement Framework to drive data-informed feature development, and implementing in-app Gainsight PX engagements to boost onboarding and product adoption through targeted adoption marketing

### Lead Product Designer @ Treasure Data
Jan 2022 – Jan 2025 | Remote

### Senior Product Designer @ Treasure Data
Jan 2020 – Jan 2022 | Mountain View, CA

### User Experience Designer @ Cox Automotive Inc.
Jan 2017 – Jan 2020 | Redwood City, California, United States
• Led redesign of an entire enterprise-level tablet check-in App “EngageNext”, driving product utilization up 16%, sales per check-in up 6%, and reducing average check-in time by 45% (one minute)

• Led research and design of a 0-to-1 initiative "Self Check-in ,adoption from 3 to 1200 dealers in 1 year and growing

• Led design of a cross-platform communication product “Two-Way-Text", including a mobile app and a desktop message dashboard, driving engagement up 12%

• Lead Designer for the vehicle service appointment online scheduler, work including A/B testing optimization, ADA Compliance, design responsive status tracker and more

• Created design system for EngageNext, including Symbol Library for the design team, and the corresponding UI Style Guide for the engineering team

• Worked closely with PM and Analytics team to define product goals and metrics, and measure success by reviewing data from Google Analytics and FullStory

• Implemented the new design system into existing products on multiple platforms including mobile, tablet, and desktop; Identified and defined missing patterns and contributed back to the design system

### User Experience Design Intern & Part-time @ Cox Automotive Inc.
Jan 2016 – Jan 2017 | Redwood City, California, United States
• Eliminated major drop-off point for Xtime Consumer Product by redesigning and delivering "suggested appointment" feature

• Created InVision prototype for Xtime’s Consumer Product Chinese version; designed user tests, remote interviewed and tested target users in China; presented user and market research report to the business department, designers, PMs and VP

• Designed style guide & UI elements library in Sketch to optimize the UX team’s workflow and communication with product management & development teams

### Associate Instructor of "Interaction Design Method"​ @ Indiana University Bloomington
Jan 2017 – Jan 2017 | Bloomington, Indiana Area
• Assisted teaching and mentoring a 50-student graduate-level class about User Research Methods
• School: Indiana University Luddy School of Informatics, Computing, and Engineering

### Teaching Assistant of “Business, Government & Society” @ Indiana University Bloomington
Jan 2015 – Jan 2017 | Bloomington, Indiana
School: Indiana University Kelley School of Business

### User Experience & Connected Car Intern @ Mercedes-Benz Research & Development China
Jan 2015 – Jan 2015 | Beijing City, China
• Increased 50%+ testing efficiency and convenience by establishing e-Call system server and Call Center in China for lab use instead of using the German version

• Conducted 15 usability tests for Mercedes’s voice control navigation system

• Proposed easier interaction for users to pay for in-vehicle hotspot mbrace® by designing a pop-up QR code prototype in Mercedes’s COMAND® system

• Supported cooperation and communication between Mercedes and Mitsubishi by testing HMI system of S/E/C Class vehicles, and writing up reports & feedback


## Education
### M.S. in Human Computer Interaction Design (HCI/d)
Indiana University Bloomington

### B.ENG. in Automation in Electrical and Electronics Engineering
Beijing University of Posts and Telecommunications


## Contact & Social
- LinkedIn: https://linkedin.com/in/aliceguux
- Website: https://aliceguux.wixsite.com/aliceguux

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Source: https://flows.cv/alicegu
JSON Resume: https://flows.cv/alicegu/resume.json
Last updated: 2026-02-23