Itty Bitty Labs is a digital product design studio that combines product strategy, UX/Visual design, and technology to deliver innovative and intuitive experiences that delight both clients and their users.

• Partner with clients to define product strategy for optimizing user acquisition, retention, and engagement

• Manage project schedules to ensure timely design delivery

• Lead and consult with design team to ensure final product provides an innovative and intuitive experience for end-users

• Provide competitive analysis to communicate market landscape, and shape products to excel as differentiators.

• Design for responsive web, native mobile, remote control interfaces, and Apple TV, in the areas of data visualization, e-commerce, finance, education, enterprise, and consumer.

• Formulate and conduct quantitative and qualitative studies

• Led social strategy focusing on new ways to evolve social e-commerce

• Designed socially integrated e-commerce experiences with Facebook, Twitter, and Pinterest

• As product owner, conceptualized ideas, defined success metrics, outlined requirements, led project schedules, and tracked success with iterations

• Led UX by creating personas and user stories, outlining wireframes and flows, developing prototypes, conducting research, and producing UI and Visual designs

• Conceptualized and designed spreads for Zappos ZN iPad mobile app

• Authored interaction requirements including defining flows, information architectures, wireframes, storyboards, high-fidelity mockups, and prototypes

• Art directed design agencies in concept and detail for Yahoo! partnership products

• As Mobile Design Lead, designed mobile applications specifying interactions, transitions and visuals for iPhone, iPad and Android. Designed corresponding HTML5 screens and Android widget

• Defined interaction and visual design for Infinite Browse for Yahoo! News, resulting in increased click-through rate of ~100% and decreased abandonment rate. Defined interaction and visual design for Search Results accordion module, resulting in up to a cumulative increased click-through rate of ~40%

• Led Search's visual and interaction standardization by researching, defining, and documenting style guidelines

• Conceptualized original designs for all Search marketing including conference booth designs, event staging, online demos, print, and collateral

• Facilitated learnings through user research by supporting usability studies and focus groups with storyboards, mockups, research planning, and findings analysis and revisions

• Led UI direction for PayPal International focusing on Asia Pacific and United Kingdom

• Conceptualized and standardized cross platform interactions and behaviors including web, mobile, and Skype

• Conducted competitive industry research and usability testings for all major products

• Drove and defined web standard guidelines globally across the company

• Created global design framework for consistent flows and brand that provided flexibility for cultural differences

• Led site design and information architecture direction for major site areas across HP.com

• Created global design web templates for worldwide use

• Defined design and interaction standards that governed the experience design within all HP.com site areas

• Advocated accessibility compliance across HP webpages

• Conducted user studies, prioritization, recommendations, and implementation

• Stationed in Asia Pacific headquarters to serve as the international liaison between the worldwide team and AP