# Alice Han

> Founder and Head of Design at Itty Bitty Labs

Location: San Mateo, California, United States
Profile: https://flows.cv/alicehan

Alice Han is a design consultant who creates innovative experiences for digital products. With the blended disciplines of UX and visual design, research, programming, and product strategy, she is steadfast in ensuring that every product delivered meets the client's needs and delights their users.

Areas of focus include:
AI design
Data Visualizaiton
Mobile design
Responsive Web design
UX and Visual design
Social strategy
Product innovation
Branding and Identity
Product demo videos
International / Global strategy

http://leanin.org/stories/alice-han/

## Work Experience
### Founder and Head of Design @ Itty Bitty Labs
Jan 2014 – Present | San Francisco Bay Area
Itty Bitty Labs is a digital product design studio that combines product strategy, UX/Visual design, and technology to deliver innovative and intuitive experiences that delight both clients and their users.

• Partner with clients to define product strategy for optimizing user acquisition, retention, and engagement
• Manage project schedules to ensure timely design delivery
• Lead and consult with design team to ensure final product provides an innovative and intuitive experience for end-users
• Provide competitive analysis to communicate market landscape, and shape products to excel as differentiators.
• Design for responsive web, native mobile, remote control interfaces, and Apple TV, in the areas of data visualization, e-commerce, finance, education, enterprise, and consumer.
• Formulate and conduct quantitative and qualitative studies

### Senior UX Designer / Product Lead @ Zappos
Jan 2011 – Jan 2013
• Led social strategy focusing on new ways to evolve social e-commerce
• Designed socially integrated e-commerce experiences with Facebook, Twitter, and Pinterest
• As product owner, conceptualized ideas, defined success metrics, outlined requirements, led project schedules, and tracked success with iterations
• Led UX by creating personas and user stories, outlining wireframes and flows, developing prototypes, conducting research, and producing UI and Visual designs
• Conceptualized and designed spreads for Zappos ZN iPad mobile app

### Senior User Experience Designer @ Yahoo!
Jan 2007 – Jan 2011
• Authored interaction requirements including defining flows, information architectures, wireframes, storyboards, high-fidelity mockups, and prototypes
• Art directed design agencies in concept and detail for Yahoo! partnership products
• As Mobile Design Lead, designed mobile applications specifying interactions, transitions and visuals for iPhone, iPad and Android. Designed corresponding HTML5 screens and Android widget
• Defined interaction and visual design for Infinite Browse for Yahoo! News, resulting in increased click-through rate of ~100% and decreased abandonment rate. Defined interaction and visual design for Search Results accordion module, resulting in up to a cumulative increased click-through rate of ~40%
• Led Search's visual and interaction standardization by researching, defining, and documenting style guidelines
• Conceptualized original designs for all Search marketing including conference booth designs, event staging, online demos, print, and collateral
• Facilitated learnings through user research by supporting usability studies and focus groups with storyboards, mockups, research planning, and findings analysis and revisions

### Senior UI Designer @ PayPal
Jan 2006 – Jan 2007
• Led UI direction for PayPal International focusing on Asia Pacific and United Kingdom
• Conceptualized and standardized cross platform interactions and behaviors including web, mobile, and Skype
• Conducted competitive industry research and usability testings for all major products
• Drove and defined web standard guidelines globally across the company
• Created global design framework for consistent flows and brand that provided flexibility for cultural differences

### Information Architect / Visual Design Lead @ Hewlett-Packard
Jan 2002 – Jan 2005
• Led site design and information architecture direction for major site areas across HP.com
• Created global design web templates for worldwide use
• Defined design and interaction standards that governed the experience design within all HP.com site areas
• Advocated accessibility compliance across HP webpages
• Conducted user studies, prioritization, recommendations, and implementation
• Stationed in Asia Pacific headquarters to serve as the international liaison between the worldwide team and AP

### Usability Design Engineer @ Hewlett-Packard
Jan 2000 – Jan 2002
• Led projects spanning the entire user experience lifecycle
• Conducted usability studies, analyzing usability factors and determining new strategies
• Created web graphics for worldwide use for developers forum

### Software Engineer @ Hewlett-Packard
Jan 1999 – Jan 2000
• Created nationwide web-based tracking and reporting tool designed for IT department
• Led customer training in using the tool
• Interfaced between management and engineers to coordinate development schedule


## Education
### BS & BA in Computer Science & Graphics Design
University of Maryland

### Centennial High School


## Contact & Social
- LinkedIn: https://linkedin.com/in/alicehan

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Source: https://flows.cv/alicehan
JSON Resume: https://flows.cv/alicehan/resume.json
Last updated: 2026-04-13