• Improved checkout flow efficiency, leading to a measurable increase in successful bookings and overall revenue growth.

• Designed a new loyalty program experience that strengthened member retention and engagement.

• Enhanced upsell and add-on flows, contributing to higher ancillary revenue through clearer fare options and payment flexibility.

• Delivered multiple product improvements across booking, account, and customer support experiences, reducing user friction and support volume.

• Expanded and refined the design system to improve product consistency and accelerate design delivery across teams.

• Led a website redesign that simplified navigation and elevated the brand’s visual hierarchy, contributing to stronger user acquisition and satisfaction.

• Designed loyalty and membership features that drove meaningful growth in premium sign-ups and user retention.

• Defined the mobile app UX from concept to launch, including navigation, core interactions, and visual consistency across touchpoints.

• Partnered directly with founders and engineers to align design solutions with business strategy and technical implementation.

• Redesigned an AI-driven editor tool for summarizing event insights, improving usability and client adoption.

• Defined AI interaction patterns that balanced automation with user control to enhance trust and flexibility.

• Conducted user research and prototype testing that informed roadmap prioritization and improved feature adoption.

• Designed a data insights dashboard to help small business owners visualize performance metrics and take informed actions.

• Designed and delivered 6 digital products (mobile, web, desktop) for diverse clients, from concept through prototype.

• Collaborated directly with product stakeholders to define goals, improve user flows, and align deliverables with business needs.