# Alice Koo > Senior Product Designer at Everest ERP Location: San Francisco, California, United States Profile: https://flows.cv/alicekoo Lead Product Designer with over 8 years of experience. I specialize in AI and ML products, I bring extensive experience and a keen eye for creating data-focused solutions that simplify complex processes and drive business growth. My proficiency in working with platforms like AWS, QuickBooks, SAP, and NetSuite allows me to develop tailored applications that cater to the unique needs of each organization. I excel in leading next-gen product development, collaborating closely with cross-functional teams in challenging environments to create exceptional user experiences. I emphasize long-term vision and strategy, crafting end-to-end experiences with ease of use, seamless flow, and intuitive interactions through a robust visual language that caters to users' needs and effectively communicates the purpose of each design element. ## Work Experience ### Senior Product Designer @ Everest Systems Jan 2025 – Present | Mountain View, California, United States ### Lead Product Designer @ DuploCloud Jan 2023 – Jan 2025 | San Jose, California, United States Initiated and successfully implemented a comprehensive design culture. Established efficient process flows that increased productivity by 50% and refined the feedback and iteration loop. Leveraged insights from six months of customer feedback data to develop a compelling user experience strategy. Presented designs and communicated trade-offs effectively to peers, executives, and stakeholders. Persistently stayed abreast of design trends, ensuring DuploCloud’s design remained innovative and engaging. ### Senior Product Designer @ Alice Koo Consulting Jan 2019 – Jan 2025 | San Francisco Bay Area, CA Orby AI - Designed the user flow for a Gmail and NetSuite-integrated, AI-powered BPA (business process automation) application that analyzed and structured user processes, transforming them into non-rules-based workflows that helped process invoices and receipts 80% faster. My design was used in pitches that landed Orby.ai preliminary contracts with several companies including Google. - The platform allows users (e.g. AP analysts, Billing coordinators, etc.) to seamlessly transition between document type-based AI and ML processing models, saving users 5 hours per week (avg) by eliminating the most time-intensive aspects of these jobs' responsibilities. Valyant AI | adopted by Checkers - Led the redesign of Valyant's AI-powered drive-thru ordering system "Holly", transforming the multi-page layout used by Holly's human auditors into a single-layer POS system that led to a > 70% reduction in per-order audit performance time. JukeBox Music - Led the design of Jukebox Music, an app that creates composite playlists drawn from streaming sources such as YouTube, Spotify, and SoundCloud in IOS. - From rough prototype to working site, guided each phase of the product’s journey from ideation onward, including user research, defining deliverables, estimating engineering effort, and finalizing both the UX and visual design. - Spearheaded a design of the Jukebox Music web app’s knowledge base that achieved a 75% 3-day retention rate. DOVATO release pages - Established benchmarks, developed the framework used by the team to determine the site layout, assisted in selecting the two best prototypes to deliver, and presented these to the client. - Launched Dovato's new drug website, iOS App, and Android App that increased the company’s footprint and generated sales in 120 locations nationwide. ### Senior Product Designer @ Uniphore Jan 2022 – Jan 2022 | Palo Alto, California, United States U-Assist | adopted by Priceline, AT&T, Nationwide, et al. - Led redesign of the access-control permission feature. Transformed the customer admin experience from a complex system —that relied on settings inserted in raw JSON— to an intuitive user experience. Previously underserved users benefited from a redesigned workflow centered around a straightforward, transparent configuration method that reduced customer time-investment by over 80% (2 hours > 20 min). U-Analyze | adopted by Verizon, BNP Paribas, et al. - Contributed to the introduction of an analytics dashboard by designing displays used to measure customers’ tonal and emotional levels as qualified by the product, as well as key-word spotting, during CS calls. This dashboard allowed users to customize sentiment analysis insights to drive specific aspects of business performance. Uniphore Design System | for internal use - Lead the build-out of a design system used company-wide. Largely increased team efficiency, speed to implementation, and code reduction. Its guidelines and reusable components ensured a simple, intuitive, beautiful, and consistent cross-platform experience. - Collaborating with an assortment of UX designers, engineers and product managers to develop and standardize our team's internal UX practices including processes, documentation and process conventions. ### User Experience Designer @ Orange Jan 2018 – Jan 2018 | San Francisco Bay Area - Redesigned the homepage and alumni page for Fab, a division within Orange S.V. that sponsored tech startups. - Produced over # booklets, posters, banners— both digital and print—for distribution at events. Helped other departments within Orange maintain consistency with brand guidelines. - Designed & implemented an admin dashboard to track user attendance and feedback used by over 100 companies. ### Art Director (School Run Creative Agency) @ Young and Hungry creative Jan 2017 – Jan 2017 | San Francisco Bay Area I was responsible for generating visual concepts in response to conceiving and creating every conceivable type of ad campaign. - Introduced and applied expert art direction to the visual elements of creative projects
 - Ensured a high standard of visual execution across all media and campaigns
 - Took ownership of the visual elements of creative work for new project pitches
 - Uncovered new ways to incorporate emerging and new media formats into campaigns ### Design Intern @ A. Maciel Printing Jan 2014 – Jan 2014 | San Francisco Bay Area - Designed packaging, business cards, greeting cards, and logos - Helped customers choose paper, finalized sizing differences, and corrected color errors ### Administrative / Event Coordinator @ Evalueserve Jan 2011 – Jan 2012 | Shanghai City, China - Designed corporation presentations and decks - Monitored and controlled financial and administrative responsibilities - Worked directly with management team to plan budget and schedule events, a task that included choosing venues, organizing attendees, assisting in the physical set up and decorating of venue, and managing caterers ### Game Designer @ Perfect World Entertainment Jan 2009 – Jan 2011 | Beijing City, China - Designed the worldwide video game, “Perfect World”, including complete design of several characters ### Marketing Coordinator @ 合众人寿保险股份有限公司 Jan 2008 – Jan 2009 | Beijing City, China - Designed internal marketing campaigns, codesigned campaign details, overall-design of contents and press - Incentivized sales team through development of internal promotion programs ## Education ### Master's degree in Web design & New media Academy of Art University ### Bachelor of Fine Arts - BFA in Painting Jianghan University ## Contact & Social - LinkedIn: https://linkedin.com/in/alice-koo-5a3914105 - Portfolio: https://alicekoo.com --- Source: https://flows.cv/alicekoo JSON Resume: https://flows.cv/alicekoo/resume.json Last updated: 2026-04-13