• Solely responsible for designing and developing a full-stack application (Django backend, React frontend, PostgreSQL database) to securely manage the music label's release schedule, incorporating Azure AD authentication for enhanced security and align with company’s best practices.

• Led the end-to-end architecture design and development of the application, collaborating with DevOps to deploy the solution on AWS, ensuring scalability and performance.

• Successfully developed and delivered two additional customized versions of the application for other labels, each with unique features tailored to their specific needs.

• Built a separate full-stack application for management to provide an overview of all music releases, assisting with planning and strategic decision-making.

• Significantly improved automation, security, and innovation by transitioning the team from Google Sheets to a more advanced, secure system, streamlining release management processes.

• Demonstrated adaptability and deep technical expertise by working across the full software development lifecycle, contributing to enhanced operational efficiency within the company.

12-week immersive course to equip me with industry-standard software development skills and knowledge, where I built full stack apps in individual and group projects that required real-world dev practices

• Led all aspects of artist development across both internal and external teams such as publicity, radio, digital for over 12 artists from the UK including Seafret and RHODES

• Created international marketing campaigns and developed value-added initiatives to support the release strategy

• Acted as the primary communication liaison between artists/ managers, internal teams, media outlets, and streaming partners for each project

• Managed budgets and utilized analytics including DSP and socials metrics to re-evaluate campaigns and identify tent poles and long-term goals to guide team efforts

Provided Chinese-English translations and editing service on corporate communications materials including pitch decks, press releases; and subtitle translations for short films