# Alice L. > Software Engineer @ The Square - Universal Music | JavaScript | React | Python | Django | Ex-Marketing @ Warner Music & Nettwerk Music Location: London, England, United Kingdom Profile: https://flows.cv/alicel1 I am a Software Engineer who has completed an immersive course at General Assembly in London, with experience in full stack development using HTML, CSS, JavaScript, React, Python, Django, MongoDb, PostgreSQL, MUI and many more. Prior to my studies, I worked as a Marketer/ Product Manager in the music industry where I honed my project management and communication skills, which are valuable transferable skills. I am bilingual in English and Cantonese, fluent in Mandarin and intermediate in Spanish. ## Work Experience ### Software Engineer @ Universal Music Group Jan 2024 – Present | London Area, United Kingdom - Solely responsible for designing and developing a full-stack application (Django backend, React frontend, PostgreSQL database) to securely manage the music label's release schedule, incorporating Azure AD authentication for enhanced security and align with company’s best practices. - Led the end-to-end architecture design and development of the application, collaborating with DevOps to deploy the solution on AWS, ensuring scalability and performance. - Successfully developed and delivered two additional customized versions of the application for other labels, each with unique features tailored to their specific needs. - Built a separate full-stack application for management to provide an overview of all music releases, assisting with planning and strategic decision-making. - Significantly improved automation, security, and innovation by transitioning the team from Google Sheets to a more advanced, secure system, streamlining release management processes. - Demonstrated adaptability and deep technical expertise by working across the full software development lifecycle, contributing to enhanced operational efficiency within the company. ### Software Developer @ Universal Music Group Jan 2023 – Jan 2024 | London, England, United Kingdom ### Software Engineering Immersive @ General Assembly Jan 2022 – Jan 2023 | London, England, United Kingdom 12-week immersive course to equip me with industry-standard software development skills and knowledge, where I built full stack apps in individual and group projects that required real-world dev practices ### Junior Product Manager @ Nettwerk Music Group Jan 2021 – Jan 2022 | London, England, United Kingdom - Led all aspects of artist development across both internal and external teams such as publicity, radio, digital for over 12 artists from the UK including Seafret and RHODES - Created international marketing campaigns and developed value-added initiatives to support the release strategy - Acted as the primary communication liaison between artists/ managers, internal teams, media outlets, and streaming partners for each project - Managed budgets and utilized analytics including DSP and socials metrics to re-evaluate campaigns and identify tent poles and long-term goals to guide team efforts ### Translator & Editor @ Unknown Jan 2020 – Jan 2021 | Basel, Switzerland Provided Chinese-English translations and editing service on corporate communications materials including pitch decks, press releases; and subtitle translations for short films ### Assistant Producer @ Artwalker Limited Jan 2019 – Jan 2019 | Barcelona, Catalonia, Spain - Planned filming schedule for movie production in Barcelona - Arranged venue, local actors, filming crew, equipment, accommodation and transportation for production - Coordinated with local authorities in filming arrangements and obtaining filming permits ### Regional Marketing Executive @ Warner Music Group Jan 2016 – Jan 2018 | Hong Kong (China, Hong Kong, Indonesia, Korea, Malaysia, Philippines, Thailand, Singapore) - Led multi-country promo tours with media interviews and performances in 9 countries in Asia for Charlie Puth, Dua Lipa, Jasmine Thompson, Honne and Christopher that contributed to securing multi-platinum singles and albums in Asia - Organized an international press event in Los Angeles for over 20 media from Asia with frontline artists from Atlantic Records including Charlie Puth and Panic! At The Disco - Created and managed release schedule that became a daily-updated document that both sales and marketing teams in Asia use as the most important reference document in planning - Spearheaded the setup of hip-hop sub-label “F Records” with the first artist signed achieving international media coverage and single seeded in over 30 major playlists worldwide - Revamped the weekly new music pitching process to DSP partners which resulted in an increase of 20% growth in playlist seeding ### Regional Marketing Assistant @ Warner Music Group Jan 2015 – Jan 2016 | Hong Kong ### Marketing Officer @ BRICK LANE Group Jan 2013 – Jan 2014 | Hong Kong ### Editorial Intern @ HK Magazine Media Group Ltd. Jan 2013 – Jan 2013 ## Education ### Software Engineering Immesive General Assembly ### Bachelor of Arts (B.A.) in English for the Professions City University of Hong Kong ### Higher Diploma in Translations and Interpretation HKU SPACE ## Contact & Social - LinkedIn: https://linkedin.com/in/aliceyylo - Website: https://alicelo.dev - Website: https://github.com/siuusunn --- Source: https://flows.cv/alicel1 JSON Resume: https://flows.cv/alicel1/resume.json Last updated: 2026-04-05