• Translated UX strategy and vision into a future roadmap, driving alignment across teams and establishing a scalable foundation for product growth.

• Partnered with product, engineering, brand, and marketing teams to launch strategic initiatives on Dropbox.com, resulting in a $5M lift in GNARR and improving lifetime value (LTV) of customers.

• Conducted experiments introducing multiproduct offerings and UI enhancements, including motion design and updated hero sections, to elevate user engagement and satisfaction.

• Spearheaded the development of a comprehensive design system, standardizing components for consistent UX across web and mobile platforms.

Introduced motion design and optimized information architecture for high-traffic interfaces, enhancing usability and delight for millions of users.

Partnered with engineering to implement responsive UI components, achieving 90% adaptation across web properties and driving efficiency.

• Led the design for complex end-to-end features, including the redesign of seat maps and reimagining the explore experience for web and mobile.

• Managed a large backlog of design work, collaborating across engineering, product, and leadership to prioritize impactful initiatives.

• Directed a mid-funnel buy flow redesign that increased usability and streamlined the ticket purchasing process.

• Introduced a new design system following a major visual refresh, creating a cohesive and scalable foundation for future projects.

• Worked closely with engineers, product managers, other designers, and marketing stakeholders to deliver thoughtful, feasible, impactful solutions to customer problems

• Served as lead designer for buy flow, executing complete overhaul of mid-funnel experience on Desktop & mWeb

• Reimagined Explore pages for iOS and Android native apps which shows 60% increase on top of the funnel conversion

• Earned App of the Day feature in the App store