# Alice Zheng

> Product Designer

Location: Palo Alto, California, United States
Profile: https://flows.cv/alicezheng1

Hey! I’m a product designer with experience across event marketplaces, e-commerce, and hardware. I enjoy discovering the best UX solutions through rapid prototyping and real user testing, and balancing business needs with usability as I navigate the vast sea of design possibilities.

## Work Experience
### UI/UX Design Lead @ Menzies Mission
Jan 2025 – Present
- Leading the redesign of the event creation experience to support the events marketplace MVP launch, streamlining workflows for event organizers.
- Optimizing the end-to-end booking flow by improving search functionality and establishing clear user identity models for both event organizers and seekers.
- Mentoring junior designers in the design process, project planning, and documentation best practices, fostering team growth and design consistency.
- Initiating and maintaining a scalable design system structure, ensuring design alignment and efficiency across the product team.

### Product Designer @ Nextdish
Jan 2023 – Jan 2025
- Redesigned the end-to-end checkout experience to support multi-day meal planning and delivery services on web, contributing to a 6.3% increase in average order value (AOV) and a 12% boost in checkout completion rate within two months post-launch.
- Optimized the homepage layout to accommodate new service offerings—including group-buy, secondary filters, and a chef mode toggle— resulting in a 7.5% increase in user engagement and a 4.2% uplift in conversion rate across high-intent visitors.
- Ran lightweight user interviews and usability studies to navigate project ambiguity.
- Synthesized research findings to identify key insights that informed design reviews and guided design direction.

### Product Designer @ Weee!
Jan 2022 – Jan 2023 | Fremont, California, United States
- Streamlined and simplified ads and coupon experience for new and returning users, resulting in a 4.8% increase in customer lifetime value. 
- Enhanced product discovery by introducing a curated product collection on the homepage, increasing snack category sales by 5.1%.
- Leading end-to-end design projects for both Growth and Core UX departments.
- Actively improved design based on customer feedback, usability study, and A/B testing data, increasing $10M in monthly sales during 2022.
- Initiated a new workflow with other designers to better maintain and refine the new design system 3.0 (launched).

### UX Designer @ ChemPoint
Jan 2021 – Jan 2022 | Bellevue, Washington, United States
- Originated persona, journey maps, and research plan to frame problem spaces for a major web redesign project.
- Ran user research and UX studies across properties and identified opportunities for existing and prospective user experiences.
- Visualized complex workflows and interactions.
- Reconstructed and transferred the design system from Sketch to Figma with best practices to ensure scalability and accessibility.

### User Experience Designer | While Completing Master’s Degree in Design @ Freelance UX Consultant
Jan 2020 – Jan 2021 | Palo Alto, California, United States
Gave brands polish and optimized companies end-to-end with human-centered design, visual design, web development, email marketing, editorial design, and photography capabilities. Some clients include Think Composites, Datong Logistics, and NewE Health Management.

### UX Designer @ Energport, Inc
Jan 2020 – Jan 2020 | Fremont, CA

### UX/UI Designer @ Apsara Skin Care Inc.
Jan 2019 – Jan 2020 | San Jose

### Graphic Designer @ L.L.Bean
Jan 2018 – Jan 2019 | Freeport, Maine


## Education
### Master's degree in Master of Human-Computer Interaction + Design
University of Washington

### Bachelor of Fine Arts - BFA in Graphic Design
Maryland Institute College of Art


## Contact & Social
- LinkedIn: https://linkedin.com/in/alicezhenghz

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Source: https://flows.cv/alicezheng1
JSON Resume: https://flows.cv/alicezheng1/resume.json
Last updated: 2026-04-13