• Managed a team of 4 product designers supporting company-wide initiatives across the full product portfolio (10M+ MAU platform).

• Led quarterly roadmap planning, capacity modeling, and sprint execution in partnership with program management, product, and engineering leadership.

• Oversaw design delivery across all product workstreams, managing cross-team dependencies, delivery forecasting, and risk mitigation for multi-quarter initiatives.

• Integrated design into the Product Development Life Cycle (PDLC), improving alignment, reducing scope churn, and increasing sprint delivery predictability.

• Launched and operationalized the company’s first design system, establishing governance standards adopted across all product surfaces.

• Defined Product Experience 5-year strategy, aligning design and product strategy with company OKRs, increasing user growth by 20% and revenue by 17% across a base of 10M MAU.

• Led design execution across 10+ connected TV platforms in the U.S., coordinating concurrent release timelines and cross-functional dependencies with product and engineering teams.

• Managed multi-stream delivery timelines including Nintendo Switch app launch (10% MAU growth via mobile optimization for 10-foot interfaces).

• Facilitated cross-functional planning and release readiness reviews to align delivery sequencing across TV platforms.

• Reduced operational overhead by 5-10 hours/week per designer through workflow automation and tooling optimization.

• Led end-to-end product lifecycle and cross-functional execution for Feeds and What’s New across PS4, Web, and Mobile platforms serving 100M+ users.

• Owned roadmap planning, KPI definition, delivery forecasting, and quarterly executive reporting for global social and discovery features.

• Drove 16% increase in sharing activity and 3% MAU lift by launching a new social graph feature (Follow), generating 1.6M follows and 1.2M connections within the first 30 days.

• Delivered AI-powered discovery and feed optimization initiatives improving engagement and content relevance at a global scale.

• Led cross-functional execution for PlayStation Video, Vue, and Core across mobile, web, console, and OTT platforms.

• Launched PlayStation’s first iOS video streaming app with full feature set including content discovery, playback, downloads, casting, and offline viewing, earning a 4.5 star App Store rating from a 40M+ user base.

• Scoped and prioritized design initiatives in partnership with product and engineering, aligning UX execution with business goals, technical constraints, and user needs across global platforms.

• Won the Netflix LATAM account by leading UX vision and pitch execution.

• Improved cross-team efficiency through workflow and tool optimization.