Design for enterprise across mobile, web and merchant platform design.

Design lead for growth and activation, commerce platform design

Generative AI to supercharge personalized content for enterprises. First design hire and Design lead for Imaging, a suite of image design tools to easily create high-end and on brand product shots.

Collaborating closely with engineering to seamlessly integrate new image models into Typeface, with a focus on designing text-to-image and generative image editing functionalities.

Led a team of three to ship an AI-powered social ecommerce for fashion, attracted 10K+ users with 4.7 App Store rating. Iterated MVP and beta tested to improve usability, improved retention rates by 130%.

Established first product design system.

Integrated Virtual Dressing room UI (SaaS) for 5M+ MAU for Neiman Marcus and Saks Fifth Avenue, increased conversion by 24%.

Conducted A/B testing, capturing 1M+ user sessions, iteration led to uplift of add-to-cart click rate by 208% and in order value by 5%.

[B2B] Designed from scratch management portal for retailers and enterprises to integrate virtual try-on API, directly led to $1M contract with Saks Fifth Avenue and increased individual retailers acquisition by 130%.

• Built and tested 15+ prototypes of future experiences using AR, VR, and MR for the advanced Metaverse.

• Conducted user research including 10+ literature reviews, 10+ interviews, 2 mass surveys, and 2 participatory design workshops with 16 participants.