Reporting to VP, I led a team of 22 in owning seller-side platforms across IG and FB. Lifted Shop Ads purchase rate through enhanced target seller's engagement. Developed a yearly product strategy and gained alignment with company leaders to overcome the revenue lost caused by Apple's new ads policy.

In addition, my team built a design system from scratch to scale across seller platforms which boosted seller retention. Built and launched the library within a quarter and integrated it with 3+ teams and with 20+ teams in the pipeline. This reduced engineering costs by 25%.

As the Group Product Manager at Influenxio, I reported directly to the CEO and managing 2 direct reports in creating a seamless end-to-end micro-influencer marketing experience for small businesses (SMB). With a focus on streamlining the recruiting process for SMBs, we were able to double sales and make a significant impact on the company's bottom line. In addition to leading the team, I was responsible for devising a new business model and setting clear product goals that aligned with the company's vision and strategy.

Sr. Product Manager

• Led 6 localization campaigns, aligning product strategy with campaign themes with a cross- functional team of 27, achieving 23% growth in first-time bookings. Streamlined engineering and design processes by creating a self-serve landing page tool which significantly cutting growth team labor costs.

• Enhanced the referral program through developing viral and gamification strategies, and devised coupon tactics that effectively minimized fraud and maximized profits.

Sr. Design Program Manager

• In charged of the productivity and efficiency of the China design team.

• Overcame hiring obstacles by redefining career ladder and positions,

which helped expand the team size by 1.5x within 6 months.

As a Group Product Manager at KKBOX, I led the Engagement and Retention team with 4 direct reports. I tackled the company's top priority project of transforming a streaming service into a personalized media platform and introduced a music feed. The music feed that allowed for diverse content and customization based on business needs, and encouraged users to build assets in our service, such as favorite songs, playlists, and social connections. Through these efforts, my team and I successfully lowered subscription churn and increased user retention.

Additionally, I collaborated with the AI team to build a music personalization feature, which expanded the library's tracks by 21%. It was an exciting experience working with such a dedicated team, and I'm proud of the contributions we made to the company's success.