# Ali Danish Rizvi

> Sr. Software Engineer

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/alidanishrizvi

Sr. Software professional with more than 10 years of experience in embedded system and living room consumer electronics. Expertise in linux kernel, user application, device drivers, audio video streaming, A/V formats, network protocols, C/C++/assembly cross development.

## Work Experience
### Sr. Software Engineer @ Vistar Media
Jan 2023 – Present | San Francisco Bay Area

### Media Streaming Engineer @ Apple
Jan 2019 – Jan 2023 | San Francisco Bay Area
Responsible for developing features, contributing to media systems design, analyzing performance, and tuning algorithms for streaming media playback. The technology powers streaming experiences on iPhone, Apple TV, iPod, iTunes, and Mac OS X by building on core technologies such as Core Media, AVFoundation, QuickTime, Core Audio, Core Video, Core Animation and more.

### Software Technical Manager @ Minerva Networks
Jan 2015 – Jan 2019 | San Francisco Bay Area
* Develop  IP TV software for set-top box (user interface, video playback, recordings etc)
* Develop Alexa voice control skill using AWS lambda and oauth2 for TV/Set-top box. 
* Work with partner set-top box companies to integrate solutions

### Sr. Software Engineer @ Minerva Networks
Jan 2010 – Jan 2015 | San Francisco Bay Area
Living room solutions  : Develop IPTV client involving UX, video streaming and various hardware 

* Develop a first in the industry solution for HTTP live streaming (HLS) with verimatrix DRM, timeshifting and DVR capability
* Developed various IPTV features involving multicast, HLS, RTSP , analytics, graphics, HTML UI etc.
* Developed porting layer and ported solutions to multiple Set-top boxes.

### Chief Engineer @ Samsung India (Noida)
Jan 2006 – Jan 2010 | New Delhi Area, India
Developed software for Samsung Digital TV , Digital photo-frames and Digital Signage. 
* DLNA DMS (Digital Media Server) and DMP (Digital Media Player) porting/development for Digital TV.
* Frame-buffer & ALSA sound driver virtualization on Xen virtual machine
* MHP based interactive application for DVB Settop-Box
* DLNA Remote UI for Digital TV
* Article extraction from news web-sites for Digital TV
* SoC verification & integration
* PTP Library maintenance and application for Digital TV
* I2TV (Interactive intelligent TV) research and prototyping.
* Video conferencing for Digital TV
* An ext3 type proprietary journalled File System driver for windows
* Registry library, a windows registry like module for embedded Linux.

### Member Technical @ Sony Electronics
Jan 2001 – Jan 2006 | Tokyo, Japan
Contributed to the development of PS3 and research Operating system. 

* Designed and developed  storage driver framework for playstation-3 . Flash drives, hard-drives and Bluray drives were supported in a virtualized environment for sharing between multiple guest-OS. The framework supported iSCSI, bandwidth reservations, various scheduling algorithms, to serve multiple guestOS needs at a time.

* Researched and developed device driver framework, device drivers, kernel modules for a new embedded OS in development.

### Software Engineer @ Induslabs
Jan 1998 – Jan 2000
* Digital Satellite Receiver (STB) development using SDP2000 (LSI SC2000 chipset) for DVB Streams
* Kalman Filter and its Simulator for  Aircraft tracking system
* Set-Top Box Development (Digital+Analog) using MK1000 for DVB Streams
* System Porting for SNMP agent card on ARM (KS32C5000/5010) from PPC (MPC-860)


## Education
### Master of Business Administration (M.B.A.) in Marketing
San Francisco Bay University

### Electrical in Electronics and Communications Engineering
Jamia Millia Islamia


## Contact & Social
- LinkedIn: https://linkedin.com/in/alrizvi

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Source: https://flows.cv/alidanishrizvi
JSON Resume: https://flows.cv/alidanishrizvi/resume.json
Last updated: 2026-04-01