# Ali Hall > Product Design Leadership, WhatsApp. Previously, Instagram. Location: San Francisco Bay Area, United States Profile: https://flows.cv/alihall Product Design Leader with 13+ years of experience building and scaling consumer products across growth, acquisition, activation, new user experience (NUX), and 0–1 incubation. I currently lead Product Design for WhatsApp Growth across Acquisition and New User Experience, including activation, WhatsApp Web, brand experiences, and 0–1 growth bets. Previously, I led Product Design for Instagram Growth (Acquisition + New User Experience), spanning activation, Instagram Web, brand-led growth experiences, and early-stage incubation. Prior to growth leadership, I led Consumer Design for Meta FinTech, including Novi, WhatsApp Payments, and Messenger Payments, with a focus on building trusted financial experiences for global users. Across roles, I specialize in product-led growth and funnel strategy, partnering closely with product management, engineering, data science, research, and marketing to drive measurable impact across acquisition, activation, retention, and engagement. I thrive at the intersection of strategy and craft, building teams that ship high-quality experiences that scale. Leadership strengths • Product design leadership for Growth, Acquisition, Activation, and NUX • Executive influence and cross-functional partnership (PM, Eng, DS, UXR, Marketing) • Design strategy, vision setting, and alignment across complex product areas • Building high-performing teams and healthy design culture • Performance management, coaching, hiring, and talent development • Design systems and scalable frameworks across multi-platform experiences Design specialties • Growth UX and experimentation (A/B testing, funnel optimization, onboarding) • Cross-platform and web product design (WhatsApp Web, Instagram Web) • 0–1 incubation and concept-to-launch product development • Interaction design, prototyping, user journeys, and end-to-end experience design • Consumer product UX, fintech/payments UX, trust-building experiences • AI in product design, including AI-assisted workflows, rapid prototyping, and designing AI-powered user experiences responsibly (quality, trust, clarity, and usability) I’m passionate about designing experiences that help people discover value quickly, feel confident and supported, and retain. ## Work Experience ### Product Design Leader, WhatsApp Growth @ WhatsApp Jan 2025 – Present Product Design Leader for WhatsApp Growth's Acquisition and New User Experience pillars. This includes activation, WhatsApp Web experience, Brand experiences and 0–1 incubation. ### Product Design Leader, Instagram Growth @ Instagram Jan 2023 – Jan 2025 Product Design Leader for Instagram Growth's Acquisition and New User Experience pillars. This included activation, Instagram Web experience, Brand experiences and 0–1 incubation. ### Senior Product Design Manager, Meta FinTech @ Meta Jan 2020 – Jan 2023 | Menlo Park, California, United States • Building, scaling, and managing the global Consumer Design team for Meta Financial Technologies, the product group and fintech unit at Meta that builds all payment, financial services and Web3 products across Meta • Defining product strategy and vision across cross-organizational pillars and responsible for the design direction and execution of the Meta FinTech products across all verticals and platforms • Organizational management leader operating with a high degree of influence across executive leadership and XFN partners • Relentless focus on product craft and quality experience and setting the bar on design excellence from concept to shipping across several geographic locations • Leader in performance management, coaching, and people management (developing, growing and retaining talent) • Human-centered leader with a passion for developing org-wide culture (e.g. establishing D&I initiatives) ### Senior Product Designer, Novi @ Meta Jan 2019 – Jan 2020 | Menlo Park, California, United States • 0→1 product strategy – Thrived in ambiguity and iterated quickly. One of the first designers to join the team and develop the Novi product experience. Owned the end-to-end design process and primarily led the Android vision. • Continually raised the quality bar through solid craft, feedback and implementation guidance to engineers • Defined future vision, goals, success metrics and roadmap for several product initiatives • Extensive global travel experience and worked on UXR assignments • Partnered with PMs, engineers, researchers and content strategists to oversee the user experience of several product initiatives and contribute to high-level strategic decisions • Presented designs, prototypes and concepts to cross functional partners and stakeholders ### Senior Product Designer, Facebook News Feed @ Meta Jan 2017 – Jan 2019 | Menlo Park, California • Product Design Lead for News Feed XFN • Scaled the News Feed design system and developed emerging patterns within the Facebook Design System and Facebook App Core team • Owned end-to-end design across multiple features and global projects (focus on emerging markets) • Partnered with local and global teams on large-scale cross-functional projects • Taught and developed curriculums for several Facebook educational courses ### Product Designer, Lead Android Designer @ Evernote Jan 2016 – Jan 2017 | San Francisco Bay Area • Lead Android Designer — responsible for the end-to-end user experience and user interface • Led and shipped product design for all platforms: Android, iOS, desktop, web • Defined innovative user experiences that significantly improved user productivity and increased KPIs • Developed and led user research studies to inform the product development process • User first focus — developed new and improved use cases and features for core user needs across consumer and B2B product experiences ### Designer, Branded Products & User Experience @ Evernote Jan 2014 – Jan 2016 | Redwood City, California, United States • Created and launched an online retail storefront called Evernote Market, a curated collection of physical products inspired by users wants and needs with the Evernote product software in mind • Designed the visual identity of Evernote Market’s products and online and in-app shopping experiences across multiple touchpoints, including the website and global marketing emails • Responsible for the user experience design, print, packaging and brand identity • Developed numerous Evernote Business marketing campaigns and marketing strategy material ### Visual & UX Designer @ ROI DNA Jan 2013 – Jan 2014 | San Francisco Bay Area • Created visual design assets including mockups, microsites, email templates, web banners, social media collateral, reports, and internal branding for projects • Designed for well-known global brands and startups alike • Drove projects from concept to completion in partnership with the Creative Director and design team ### Freelance Graphic Designer @ Ultra-Spective Photography and Design Studio Jan 2011 – Jan 2014 | Livermore, California • Designed photo books, “People & Their Pets,” "Love of a Child," and "I Love Livermore." Books were created to support nonprofit organizations including, ASPCA, ENN, and Open Heart Kitchen • Managed in-studio and outdoor photoshoots • Managed packaging and organized client purchases ## Education ### Bachelor of Fine Arts - BFA in Graphic Design California Polytechnic State University-San Luis Obispo ### Design Thinking Basic Training Stanford d.school ### Graphic Design: DESMA1 Course UCLA ### Fine Art & Graphic Design California College of the Arts ## Contact & Social - LinkedIn: https://linkedin.com/in/alihall18 - Portfolio: https://alihall.design --- Source: https://flows.cv/alihall JSON Resume: https://flows.cv/alihall/resume.json Last updated: 2026-04-13