✳️ Most designs look good but solve nothing or solve problems but fail to inspire ✳️ I make design do both: smart, striking, and ROI-driven. Did I just say "ROI driven" as 3rd!
Experience
2025 — Now
United States
Chandler, Arizona, United States
✅ Led end to end custom product development and project management for NoErrors: managing design through production and driving $82K+ revenue in year one and $175K+ in year two.
✅ Designed custom apparel, merchandise, and digital 3D and 2D mockups for pre-print approvals supporting 8+ product launches and increasing customer retention by 60%
✅ Managed production accuracy by ensuring CMYK and Pantone precision, approving test prints, and coordinating directly with factories achieving 100% error free final products.
✅ Created over 60 marketing assets including catalog design, trade show banners, and social media content boosting brand visibility by 35% and increasing event engagement.
✅ Utilized Adobe Creative Suite including Illustrator and Photoshop to design 2D and 3D product mockups sending over 1,000+ proposals and targeting 5 new leads daily for business growth.
✅ Oversaw project coordination, team communication, and digital file management using Google Drive, SharePoint, and Asana streamlining workflows, reducing asset retrieval time by 40%, and ensuring on time delivery.
New York, United States
✅ Redesigned Big Interview’s visual identity to achieve a “corporate but not too corporate” feel as requested by the Brand Marketing Manager: creating a professional yet approachable look that shaped all print and digital assets.
✅ Created a fresh color palette inspired by the brand’s sun-shaped logo and the 9-to-5 journey from sunrise to sunset (a visual nod to Big Interview’s mission of helping job seekers prepare for their next step.) I made this decision to achieve the brand’s request for a “corporate, but not too corporate” feel while retaining the original blue (#0973CF) to ensure continuity and avoid alienating existing users.
✅ Designed A5 flyers and print materials with new rebranded visual identity to support conference marketing and test people's reaction to new rebrand resulting in a 45% increase in booth traffic and about 25% increase in brand engagement.
✅ Developed custom illustrations, 3D brand elements, and modular layouts using Adobe Illustrator & Adobe Dimension: to bring energy, consistency, and depth to the brand: improving overall brand recognition.
✅ Produced precise, print-ready files with accurate CMYK and Pantone color values ensuring flawless production and helping deliver 100% error-free print materials.
✅ Collaborated closely with stakeholders to align creative direction with event messaging and audience needs: contributing to higher brand trust and event impact.
✅ Extended the refreshed brand identity to landing pages, and email designs leading to a 30% boost in engagement and a 25% increase in subscriber retention.
Palo Alto, California, United States
✅ Solved brand fragmentation by merging two distinct identities into a cohesive 27-slide sponsorship deck increasing sponsorship inquiries by 25% through stronger brand storytelling and design consistency.
✅ Redesigned presentation layouts using custom illustrations, clear visual hierarchy, and color theory adding energy, improving message clarity, and building trust with sponsors and ticket buyers.
✅ Enhanced the sponsorship deck with custom graphics, infographics, and data visualizations in Adobe Illustrator boosting message clarity, sponsor confidence, and audience excitement.
✅ Directed creative design in Adobe Illustrator and Google Slides building unique visual elements inspired by static TV noise to inject personality and lift presentation energy.
✅ Delivered polished presentations in both Google Slides and PowerPoint within a requested 12 day deadline supporting event marketing for over 15,000 attendees and 100 sponsors.
✅ Designed social media ads, email marketing visuals, and digital content helping promote the global conference and increasing online engagement.
Houston, Texas, United States
Senior Graphic Designer (Promoted) | Dec 2021 – Feb 2023
✅Collaborated with ad strategists to transform marketing concepts into high-converting visuals: helping improve campaign engagement by 25% through mood boards, competitor research, and design psychology.
✅Enhanced brand positioning for multiple clients, contributing to a 15% average increase in brand recall and audience interaction.
✅Led and mentored a team of 9 designers, overseeing creative direction and project workflows: helping improve project delivery speed by 30%.
✅Automated design workflows using ClickUp, reducing task turnaround times and increasing team productivity.
✅Managed 50+ branding and marketing projects simultaneously in a fast-paced agency environment.
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Junior Graphic Designer | Nov 2020 – Dec 2021
✅Contributed to the successful launch of 20+ brands, including two Silicon Valley startups, achieving a 93% success rate in brand and product design with strong client retention.
✅Designed complete brand identity systems (logos, typography, color palettes, guidelines), ensuring 100% consistency across digital and print channels.
✅Supported social media and digital marketing efforts that helped clients achieve an average 18% boost in online engagement.
✅Collaborated with senior creatives and ad teams to deliver visuals that aligned with campaign objectives and improved visual impact by 20%.
Education
Baruch College