# Alina Gheonea > User Experience Designer at IBM Location: Bucharest, Romania Profile: https://flows.cv/alinagheonea I am a product designer passionate about the human mind, problem solving, positively impacting the social good and creating beautiful things; being extremely organized, I thrive on product management related activities as well. Also, 16 years of experience as a software developer enabled me to be quite familiar with technical constraints, Agile / Scrum and teamwork. As a person whose fulfillment depends greatly on finding a sense of meaning in my work, I thrive when contributing to products / projects where I can feel I am making a positive impact on other people’s lives. Areas I’m particularly interested in include psychology, medicine / healthcare, education, photography, beauty, human rights, sustainability, minimalism, minimizing waste. Outside of work, I love social dancing (tango, latino, kizomba), experiencing new things, as well as establishing meaningful connections with people. Also, I love taking photos of things that inspire me - especially during traveling. Skills: Product Design • User Experience Design • User Interface Design • User Research • Heuristic Analysis • Surveys • Interviews • Empathy Maps • Personas • User Flows • Sitemaps • Information Architecture • Sketches • Wireframes • Wireflows • Style Guides • Prototypes • Usability Tests • Heatmaps • Design Sprints • Product Management • Cross functional collaboration • Empathy • Communication • Agile • Scrum • Java • Hibernate • SQL • Basic HTML/CSS Tools: Figma • Adobe (XD, Photoshop, Illustrator) • InVision • Medallia • Notion • JIRA • GitHub • TortoiseSVN ## Work Experience ### User Experience Designer @ IBM Jan 2024 – Present | Bucharest, Romania Worked as part of the IBM.com global UX design team: 1. Supported Mergers & Acquisitions team to bring Apptio into ibm.com, by helping establish a relationship with Apptio and collaborating with the Web Strategists to create the 21 first pages in AEM: - authored and managed pages using AEM - for testing the actual proposed AEM components - iterative page designs – created in Figma up to 6 versions per page for the 3 initial pages - 3 hands-on workshops with Apptio, to get their approval on the designs of the 3 initial pages 2. Contributed to elevating awareness of UX as a discipline and encouraging people to work with us, by educating about UX (our process, our frameworks, how to work with us etc.), updating the Product Page design guidance and creating a cheatsheet that accelerated author adoption 3. Advocated for a better experience for the authors by logging actionable AEM component tickets, refreshing 70+ component samples and proactively surfacing authoring improvements 4. Contributed to reaching 65.78% engagement rate and 371K completed forms through rigorous UX QA, structured 30-day reviews and heatmap/analytics-driven iteration 5. Helped in finding the best UX approach (e.g. for the pricing table for MaaS360), by creating multiple mobile prototypes in Figma, that were then used by UXR to gather feedback from clients ### Product Designer & Product Owner @ Voxa Jan 2022 – Jan 2023 | Bucharest, Romania + continued the activities related to the previous role + focused on connecting user needs with business goals + facilitated workshops + groomed & refined product backlog / product management (using Agile & Scrum) ### UI / UX Designer @ Voxa Jan 2021 – Jan 2022 | Bucharest, Romania Worked on a subscription streaming service for audiobooks & e-books with Romanian (and English) content, with 4.8 rating in stores (Apple & Google), 220.000 downloads and 12.000 subscribers (12 months after first release). + created wireframes and user flows - based on research of current competitors, user metrics and business goals + crafted a design system, based on the defined brand + created high-fidelity designs for iOS, Android and web, as well as product specs + moderated usability testing sessions, in order to gather feedback from potential users on the high-fidelity designs (iOS) + designed marketing assets ### UI / UX Designer @ CryptoDATA Tech Jan 2020 – Jan 2021 | Bucharest, Romania Redesigned existing mobile apps (Email app, Vault/Wallet app) for an Android mobile phone created in-house, targeted to professionals who need extremely secured / private communication (using VOBP - Voice Over Blockchain Protocol - a blockchain based security protocol). Redesigned a standalone VR classroom application, where the teacher can choose to present 3D assets and the participating students can independently interact with these assets, making the learning experience much more immersive and attractive. + conducted expert reviews on the existing apps + created proto-personas, user flows and wireframes + proposed redesigns and presented them to stakeholders ### Software Engineer @ Tradeshift Jan 2017 – Jan 2020 | Bucharest, Romania + continued to provide support in maintaining IBX Shop + served as a full-stack developer (AngularJS, React, Node.js) for the Tradeshift B2B platform - Collaboration app, that provided real time communication between buyers and suppliers + worked in an Agile team, following Scrum methodology + collaborated cross functionally with other teams + used JIRA for backlog and GitHub for version control I moved here because Tradeshift acquired IBX from Capgemini. ### Software Developer @ Capgemini Services Romania Jan 2014 – Jan 2017 | Bucharest, Romania + part of the IBX Shop development team, an enterprise web application designed to be an easy to use procurement interface for SAP SRM + worked in an Agile team, following Scrum methodology + collaborated cross functionally with other teams + used JIRA for backlog and TortoiseSVN as a subversion system + served as a Java developer, but also did a bit of JavaScript and HTML/CSS I moved here because Capgemini acquired the company I was working for (IBX). ### Software Developer @ IBX Software Development Jan 2010 – Jan 2014 | Bucharest, Romania + primary developer on eRequest project, collaborating cross functionally with other teams to ensure that the product integrated perfectly with the other products + held occasional demo presentations to stakeholders / clients, in order to gather their feedback on the work that we performed + worked in an Agile team, following Scrum methodology + used JIRA for backlog and TortoiseSVN as a subversion system + served as a Java developer, but also did a bit of JavaScript and HTML/CSS I moved here because the department in TotalSoft where I was working in formed a new company on its own (called IBX Software Development, part of IBX Business Network), and most of the employees in the old department moved over to this new company. ### Software Developer @ TotalSoft Jan 2008 – Jan 2010 | Bucharest, Romania + involved in the development of IBX Business Network - a cloud-based e-Procurement platform (SaaS), designed for efficient purchasing of products and services. + contributed to the enterprise web application eRequest, as part of a team of 5 software developers. + worked as a Java developer, using also Hibernate, SQL Server, JBoss, TortoiseSVN, JIRA etc. ### Software Developer @ SIVECO Romania Jan 2004 – Jan 2008 | Bucharest, Romania + developed software for the national education sector: eLearning software (AeL, ASM), standalone applications for high-school graduation exams (BAC 2004, BAC 2005), National Education Database (BDNE) + worked as a Java developer, using also Hibernate, PostgreSQL / Oracle / SQL Server, JBoss, JIRA etc. + participated in occasional meetings with the stakeholders (Ministry of Education) in order to gather requirements ## Education ### UI/UX Designer in UI/UX Design Career Track Springboard ### Bachelor's degree in Computer Science University POLITEHNICA of Bucharest ## Contact & Social - LinkedIn: https://linkedin.com/in/alina-gheonea - Portfolio: https://uxfol.io/alina-gheonea - Dribbble: https://dribbble.com/whoameu - Behance: https://www.behance.net/alinagheonea --- Source: https://flows.cv/alinagheonea JSON Resume: https://flows.cv/alinagheonea/resume.json Last updated: 2026-03-31