# Alina Senderzon > Design Leadership @ Uber Location: Palo Alto, California, United States Profile: https://flows.cv/alinasenderzon Experienced design leader with a track record of coaching high-performing teams and delivering scalable, user-centered solutions across search and discovery experiences. I shape product vision through cross-functional collaboration, aligning design and business goals within complex organizational dynamics. I champion systems-thinking and continuous learning to modernize products for the emerging AI-powered technologies while staying grounded in real user needs. When I'm not working, I'm probably baking or thinking about baking. ## Work Experience ### Group Product Design Manager, Rider Experience @ Uber Jan 2025 – Present ### UX Design Manager, Google Search @ Google Jan 2022 – Jan 2025 Drive design strategy for exploration journeys across Search, coaching multiple ICs across their distinct tracks of work and developing guidance for Search Verticals, Ads, and Shopping partners. Search Tech Impact Award, 2024. ### Product Designer, Google Search @ Google Jan 2019 – Jan 2022 | Mountain View, CA Developed design frameworks and whole-page experience for Google Search. ### Product Design Lead @ Quartzy, Inc Jan 2016 – Jan 2019 | Palo Alto, California Quartzy is an inventory management platform for research labs. My charter was understanding the nuance of life-of-a-lab and fully rebuilding the app that streamlines a lab’s restocking process. Initiatives I led dramatically increased awareness of revenue-generating workflows, leading to 2x growth in top line sales. My typical day at Quartzy: • Develop and prioritize a holistic product roadmap • Partner with engineering to define features, product requirements, and release strategies • Identify success metrics and measure impact of product and design initiatives • Conduct user research and turn findings into product initiatives • Recruit and mentor design talent ### Product Designer @ Eatwith Jan 2015 – Jan 2016 | San Francisco EatWith is a global community of chefs who host private events. In my short tenure, I delivered a redesign of the customer conversion funnel and developed event management tools for the hosts. • Streamlined the event discovery and conversion workflows • Drove repeat purchase behavior through psychological motivators • Revamped the host application process, and developed an internal review and host onboarding portal ### Principal Designer @ ZURB Jan 2013 – Jan 2015 | Campbell, CA As the lead of ZURB's design team, I ensured that our team was thriving and growing. • Managed scope, timelines, and progress of consulting projects • Established an assessment rubric, conducted 1:1s and quarterly performance reviews • Fostered design culture, recruited design talent, managed designer growth ### Design Lead @ ZURB Jan 2012 – Jan 2013 | Campbell, CA I led 40+ projects, helping companies improve digital products and create great user experiences for their customers. I was the good guy and the bad guy, defending our design work and coaching my team to get their wins. We guided companies to define or clarify a vision for their product, then worked our magic to execute on that vision through interaction design and implementation. ### Designer @ ZURB Jan 2012 – Jan 2012 ### Senior Designer @ Independent Jan 2004 – Jan 2012 Corporate identity, marketing collateral and web design. ### Senior Designer @ Designworks Jan 2010 – Jan 2010 Art direction for web design and special events. ### Art Director @ Mad Dogs & Englishmen Jan 2002 – Jan 2004 Partnered with copywriters on development of advertising campaigns. ## Education ### BFA in Advertising Art Direction Academy of Art University ### Certificate in Service Design IDEO ### Certificate in Human-Computer Interaction for User Experience Design MIT Computer Science & Artificial Intelligence Lab ## Contact & Social - LinkedIn: https://linkedin.com/in/alinasenderzon - Portfolio: http://www.alinasenderzon.com --- Source: https://flows.cv/alinasenderzon JSON Resume: https://flows.cv/alinasenderzon/resume.json Last updated: 2026-04-13