• Led end-to-end design for enterprise platforms, partnering with engineering, product, and

executive teams to deliver scalable solutions serving 100K+ users.

• Redesigned CIO Design website information architecture, improving navigation and

content discovery through iterative design and usability testing.

• Established design system and brand guidelines for multi-platform website redesign,

ensuring visual consistency across touchpoints.

• Audited 50+ Salesforce Analytics dashboards, developed consistency rating

methodology, and implemented strategic improvements with development teams.

• Directed CIO Design intern program, mentoring cross-functional teams in design

thinking and collaborative workflows to build platform solutions.

• Optimized IBM.com eCommerce user journeys through data-driven design

improvements across devices, enhancing customer purchasing experience.

• Designed location-enabled case management platform for Mexico's Ministry of Family

Affairs via IBM Corporate Service Corps, creating user flows to track and prevent child

violence.

Key Accomplishments:

• Reduced system complexity by 24% by transforming CIO Design website information

architecture, improving navigation and content discovery.

• Streamlined website structure by 86% (from 92 pages to 13) through comprehensive

design strategy and information architecture optimization, enhancing user engagement

and visual consistency.

• Directed design process for platform serving 250,000+ users, leading cross-functional

team and establishing design guidelines that improved efficiency and accelerated product

delivery cycles.

• Implemented design process innovations including A/B testing protocols and end-to-end

UX review frameworks, reviewing 300+ digital communications to enhance user

experience.

• Optimized 8 critical user journeys for IBM.com eCommerce platform, implementing

prototyping and iterative design processes that measurably enhanced customer

purchasing experience.

• Developed design systems that standardized components across product portfolios,

accelerating development and reducing complexity.

• Directed design for 4 mobile database monitoring applications, driving cross-functional

collaboration to create reusable design patterns.

• Created and maintained visual design guidelines that enhanced product cohesion and user

experience across multiple platforms, improving release efficiency and overall product

quality.

• Conducted extensive user research studies with 100+ participants including multi-day

usability sandbox sessions at large conferences, directly informing product strategy and

design decisions.

Key Accomplishments:

• Increased user satisfaction by 8% through scalable design systems that improved visual

consistency and reduced development time by establishing reusable component libraries.

• Reduced design and development time by 20% while leading strategic mobile application

design initiatives, creating reusable patterns that accelerated product delivery.

• Decreased development defects by 10% through comprehensive visual design guidelines

that enhanced product cohesion and release efficiency across enterprise platforms.