# Alison Youngblood

> Senior Product Designer | Design Systems & UX Strategy | 15+ Years Enterprise & Social Impact

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/alisonyoungblood

I design human-centered digital experiences for enterprise SaaS, Salesforce/CRM platforms, analytics tools, and social impact products. With 15+ years of experience, I translate complex challenges into intuitive, scalable solutions grounded in research, UX strategy, and design systems.

At IBM’s Office of the CIO, I designed Salesforce and enterprise SaaS platforms, optimized critical eCommerce flows, and audited 50+ analytics dashboards to improve usability and business impact. I’ve also delivered solutions for social impact, including a location-enabled case management system for Mexico’s Ministry of Family Affairs to help prevent child violence.

I combine systems thinking, psychological insight, and collaborative leadership to create design systems that scale, streamline workflows, and improve team efficiency. My work balances user empathy with measurable results, driving adoption, satisfaction, and operational impact for users across enterprise platforms.

## Work Experience
### Senior Product Designer @ IBM Office of the CIO
Jan 2014 – Jan 2024
- Led end-to-end design for enterprise platforms, partnering with engineering, product, and
executive teams to deliver scalable solutions serving 100K+ users.
- Redesigned CIO Design website information architecture, improving navigation and
content discovery through iterative design and usability testing.
- Established design system and brand guidelines for multi-platform website redesign,
ensuring visual consistency across touchpoints.
- Audited 50+ Salesforce Analytics dashboards, developed consistency rating
methodology, and implemented strategic improvements with development teams.
- Directed CIO Design intern program, mentoring cross-functional teams in design
thinking and collaborative workflows to build platform solutions.
- Optimized IBM.com eCommerce user journeys through data-driven design
improvements across devices, enhancing customer purchasing experience.
- Designed location-enabled case management platform for Mexico's Ministry of Family
Affairs via IBM Corporate Service Corps, creating user flows to track and prevent child
violence.

Key Accomplishments:
- Reduced system complexity by 24% by transforming CIO Design website information
architecture, improving navigation and content discovery.
- Streamlined website structure by 86% (from 92 pages to 13) through comprehensive
design strategy and information architecture optimization, enhancing user engagement
and visual consistency.
- Directed design process for platform serving 250,000+ users, leading cross-functional
team and establishing design guidelines that improved efficiency and accelerated product
delivery cycles.
- Implemented design process innovations including A/B testing protocols and end-to-end
UX review frameworks, reviewing 300+ digital communications to enhance user
experience.
- Optimized 8 critical user journeys for IBM.com eCommerce platform, implementing
prototyping and iterative design processes that measurably enhanced customer
purchasing experience.

### Product Designer @ IBM Software Group
Jan 2007 – Jan 2014 | San Jose, California, United States
- Developed design systems that standardized components across product portfolios,
accelerating development and reducing complexity.
- Directed design for 4 mobile database monitoring applications, driving cross-functional
collaboration to create reusable design patterns.
- Created and maintained visual design guidelines that enhanced product cohesion and user
experience across multiple platforms, improving release efficiency and overall product
quality.
- Conducted extensive user research studies with 100+ participants including multi-day
usability sandbox sessions at large conferences, directly informing product strategy and
design decisions.

Key Accomplishments:
- Increased user satisfaction by 8% through scalable design systems that improved visual
consistency and reduced development time by establishing reusable component libraries.
- Reduced design and development time by 20% while leading strategic mobile application
design initiatives, creating reusable patterns that accelerated product delivery.
- Decreased development defects by 10% through comprehensive visual design guidelines
that enhanced product cohesion and release efficiency across enterprise platforms.


## Education
### Master of Science - MS in Human Computer Interaction
San José State University

### Bachelor of Arts in Psychology
University of California, Santa Cruz


## Contact & Social
- LinkedIn: https://linkedin.com/in/alisonyoungblood123

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Source: https://flows.cv/alisonyoungblood
JSON Resume: https://flows.cv/alisonyoungblood/resume.json
Last updated: 2026-04-13