• Lead design vision, strategy, and execution across mobile, web, and TV platforms.

• Build and scale a high-performing multidisciplinary design team, driving close collaboration with product, engineering, and data.

• Spearhead integration of AI tools and agents into workflows — including prototyping, asset generation, personalized content delivery, and layout automation.

• Evolve and maintain scalable design systems to accelerate development and ensure consistency across platforms.

• Champion an AI-literate, innovation-focused design culture that delivers intelligent, dynamic, and engaging user experiences across all touchpoints.

Products: MineStudio_AI Generator, TCLtv+

MineStudio is an end-to-end AI-powered filmmaking platform that bridges intelligent automation with traditional production workflows. It’s designed to accelerate content creation, optimize production costs, and open new creative possibilities across pre-production, VFX, and post.

For TCLtv+

• Implemented AI-driven features to boost user engagement and retention.

• Applied AI-based behavioral analysis to optimize channel recommendations and content pinning.

• Integrated an AI search agent to improve content discovery relevance and efficiency.

• Launched AI-powered character immersion features, increasing new-to-returning user retention by 30% and growing average session duration by 20%.

• Led and mentored a multidisciplinary design team to deliver user-centered, high-impact product experiences.

• Provided hands-on design direction while driving team development, performance management, and skill growth.

• Optimized design processes to improve efficiency, collaboration, and design quality across projects.

• Partnered with product and engineering leadership to align design strategy with business objectives.

• Ensured end-to-end consistency and cohesion across web, mobile, and cross-platform experiences.

Products: TCLtv+ , MineStory

TCLtv+ is a free, channel-based content streaming app available on both TV and mobile platforms, with a rapidly growing user base.

MineStory is an Unity-based digital animation and storytelling platform

• Designed and developed a cross-platform tool that bridges animated content creation with interactive storytelling.

• Enabled users to create and share their own stories, as well as participate in community-driven, game-like narratives.

• Supported both linear animation and interactive experiences across mobile and desktop platforms.

• Led end-to-end product design from research through final delivery, with a focus on user experience, interface design, and design systems.

• Collaborated with cross-functional teams to translate business goals and user needs into scalable, thoughtful solutions.

• Drove design strategy and advocated for user-centered thinking throughout the product development process.

• Delivered high-quality design work that balanced usability, accessibility, and visual impact.

Products: ZOOM (with a Controller), Monoplay

ZOOM is a hybrid product designed for children and teens aged 4 to 16. It combines a magic wand with a companion TV app, with the core intent of driving hardware adoption through engaging content.

Monoplay is a research project aimed at encouraging users to engage with content from a player's perspective, creating a more immersive experience — especially for narrative-driven content such as animation and game livestreams.

• Designed high-quality user interfaces and interactive experiences across web, mobile, and multi-platform products.

• Improved overall user experience through motion design, interactive prototyping, and visual detail refinement.

• Collaborated closely with product, engineering, and brand teams to translate complex requirements into clear, intuitive, and expressive digital solutions.

Products: OneTouch Drive, TCL Launcher

OneTouch Drive offers a multitasking solution designed specifically for in-car use, enabling safe, concurrent task handling during driving.

TCL Launcher was designed to establish stronger brand authority and content control within TCL’s premium smartphone lineup.