# Allan He > Director of Design at TCL RESEARCH AMERICA INC. Location: San Jose, California, United States Profile: https://flows.cv/allanhe Design Director with deep expertise in UX/UI and end-to-end product design, including system-level architecture across complex digital ecosystems. Adept at leading multidisciplinary teams to deliver user-centered, scalable solutions that align business goals with design excellence. Proficient in integrating AI agents into creative workflows to enhance research, accelerate ideation, and streamline content generation. Experienced in applying intelligent automation to support strategic decision-making and execution. Possesses strong domain knowledge in complex B2B product environments, including enterprise security systems and internal operations platforms, with a focus on usability, scalability, and design-system coherence across large organizations. Combines strategic vision with hands-on execution to build impactful digital experiences across web, mobile,TV, and next-gen platforms. See more about me on: www.allanhe.com ## Work Experience ### Director of Design / Product Design Lead @ TCL RESEARCH AMERICA INC. Jan 2023 – Present | San Jose, California, United States - Lead design vision, strategy, and execution across mobile, web, and TV platforms. - Build and scale a high-performing multidisciplinary design team, driving close collaboration with product, engineering, and data. - Spearhead integration of AI tools and agents into workflows — including prototyping, asset generation, personalized content delivery, and layout automation. - Evolve and maintain scalable design systems to accelerate development and ensure consistency across platforms. - Champion an AI-literate, innovation-focused design culture that delivers intelligent, dynamic, and engaging user experiences across all touchpoints. Products: MineStudio_AI Generator, TCLtv+ MineStudio is an end-to-end AI-powered filmmaking platform that bridges intelligent automation with traditional production workflows. It’s designed to accelerate content creation, optimize production costs, and open new creative possibilities across pre-production, VFX, and post. For TCLtv+ - Implemented AI-driven features to boost user engagement and retention. - Applied AI-based behavioral analysis to optimize channel recommendations and content pinning. - Integrated an AI search agent to improve content discovery relevance and efficiency. - Launched AI-powered character immersion features, increasing new-to-returning user retention by 30% and growing average session duration by 20%. ### Creative Director / Product Designer @ TCL RESEARCH AMERICA INC. Jan 2016 – Jan 2025 | San Jose, California, United States ### Design Manager / Product Designer @ TCL RESEARCH AMERICA INC. Jan 2021 – Jan 2023 | San Jose, California, United States - Led and mentored a multidisciplinary design team to deliver user-centered, high-impact product experiences. - Provided hands-on design direction while driving team development, performance management, and skill growth. - Optimized design processes to improve efficiency, collaboration, and design quality across projects. - Partnered with product and engineering leadership to align design strategy with business objectives. - Ensured end-to-end consistency and cohesion across web, mobile, and cross-platform experiences. Products: TCLtv+ , MineStory TCLtv+ is a free, channel-based content streaming app available on both TV and mobile platforms, with a rapidly growing user base. MineStory is an Unity-based digital animation and storytelling platform - Designed and developed a cross-platform tool that bridges animated content creation with interactive storytelling. - Enabled users to create and share their own stories, as well as participate in community-driven, game-like narratives. - Supported both linear animation and interactive experiences across mobile and desktop platforms. ### Product Designer @ TCL RESEARCH AMERICA INC. Jan 2019 – Jan 2021 | San Jose, California, United States - Led end-to-end product design from research through final delivery, with a focus on user experience, interface design, and design systems. - Collaborated with cross-functional teams to translate business goals and user needs into scalable, thoughtful solutions. - Drove design strategy and advocated for user-centered thinking throughout the product development process. - Delivered high-quality design work that balanced usability, accessibility, and visual impact. Products: ZOOM (with a Controller), Monoplay ZOOM is a hybrid product designed for children and teens aged 4 to 16. It combines a magic wand with a companion TV app, with the core intent of driving hardware adoption through engaging content. Monoplay is a research project aimed at encouraging users to engage with content from a player's perspective, creating a more immersive experience — especially for narrative-driven content such as animation and game livestreams. ### Senior Interactive Designer / UI / UX Designer @ TCL RESEARCH AMERICA INC. Jan 2016 – Jan 2018 | San Jose, California, United States - Designed high-quality user interfaces and interactive experiences across web, mobile, and multi-platform products. - Improved overall user experience through motion design, interactive prototyping, and visual detail refinement. - Collaborated closely with product, engineering, and brand teams to translate complex requirements into clear, intuitive, and expressive digital solutions. Products: OneTouch Drive, TCL Launcher OneTouch Drive offers a multitasking solution designed specifically for in-car use, enabling safe, concurrent task handling during driving. TCL Launcher was designed to establish stronger brand authority and content control within TCL’s premium smartphone lineup. ### UX/ UI Designer @ CipherCloud Jan 2015 – Jan 2016 | San Jose, California Design enterprise-level cybersecurity products, focusing on complex data visualization, policy configuration, and user workflows. Leverage user research and systems thinking to create clear, efficient, and scalable interfaces that enhance usability and user experience. Collaborate closely with product managers and engineers to translate security technology into intuitive and user-friendly design solutions. ### Senior Graphic Designer @ Shanghai Gradation Design & Associates Co., Ltd Jan 2007 – Jan 2011 Designed visual identity, packaging, and promotional materials for leading global brands including PepsiCo, Mirinda, Gatorade, and Budweiser, ensuring brand consistency while delivering fresh, market-relevant creative. Developed concepts and design systems across various formats—print, digital, and in-store displays—tailored to regional marketing strategies and consumer preferences. Created compelling exhibition visuals and point-of-sale materials, aligning brand storytelling with experiential marketing needs. Collaborated closely with marketing and production teams to execute designs from concept to final delivery, balancing creativity with technical feasibility and production constraints. Managed multiple fast-paced projects simultaneously, meeting tight deadlines without compromising quality. ### Graphic Designer @ IN Magazine & Advertising Co., Ltd Jan 2005 – Jan 2007 Directed art and visual design for a magazine, leading creative direction and resolving design challenges under tight deadlines. Provided graphic design solutions for small businesses, including branding, print materials, and digital assets. Collaborated directly with clients to understand needs, present ideas, and deliver tailored design outcomes. ## Education ### Master of Fine Arts (MFA) in Web Design & New Media Academy of Art University ### Bachelor of Arts (BA) in Graphic Design Anhui Polytechnic University,China ## Contact & Social - LinkedIn: https://linkedin.com/in/allan-he-7a551045 --- Source: https://flows.cv/allanhe JSON Resume: https://flows.cv/allanhe/resume.json Last updated: 2026-04-05