Lunark is a product launch platform for physical goods — we turn sharp ideas into scaled brands by proving demand first, then manufacturing at speed. A data-driven platform that designs, validates, and launches hit consumer products—repeatably. We only make products people want

Led industrial design and design engineering for 130+ lighting products from concept through NPI and launch; collaborated at the executive level to set vision, strategy, and OKRs tied to margin and pricing.

• Set department vision/OKRs; owned component cost targets and final product pricing.

• Built and led a diverse team; ran bi-annual performance reviews with recognition + growth plans and monthly 1:1s (360° feedback) → strong retention.

• Partnered with UX/UI to shape internal tools improving workflow and cross-team ops.

• Authored SOPs for CAD, file management, packaging, and customer assembly instructions.

• Owned electronics for lighting (switches, architecture, sourcing, testing).

• Launched modular architecture cutting parts/SKU 32%, production time 30%, margin +20%.

• Implemented multi-stage QC across production, finishing, assembly, final inspection.

• Final authority on technical decisions (concept freezes, sourcing, UL/regulatory).

• Managed partnerships with Ammunition and Smart Design; work recognized by Time, Fast Company, AD, GQ.

Directed design for a white-label portfolio delivering 30+ new SKUs/year for Craftsman, Bosch, Kobalt, Husky, Skil, HDX, Hyper Though.

• Designed across every major hand-tool category, select power tools, drinkware/utensils, POP/PDQ displays, and packaging.

• Invented new tools; engineered space-efficient tool sets to cut volume, materials, and shipping costs.

• Drove full cycle: ideation → hundreds of sketches → multiple prototypes → production.

• Worked directly with manufacturers in China to preserve design intent; persuaded factories to implement “impossible” solutions.

• Built DFM into designs so factories could produce without redesign.

• Led team reviews, mentoring, and cross-functional coordination.

• Directed packaging strategy to optimize retail presence and assembly.

• Walmart Supplier Innovation Award.