• Lead all creative execution for a premium aftermarket wheel brand, directly overseeing brand visuals and website design.

• Drive growth by managing marketing initiatives that strengthen brand presence and improve the digital experience.

• Multidisciplinary Studio Leadership: Direct an independent studio delivering comprehensive creative solutions, including UX design, full-scale marketing campaigns, and branding.

• End-to-End Production: Execute diverse high-fidelity projects across video production, motion graphics, and web development.

• Strategic Project Management: Oversee project lifecycles from concept to delivery, managing work overflow by coordinating a network of specialized designers and developers.

• Brand Evolution: Partner with clients to build and maintain cohesive visual identities across digital and traditional media platforms.

• Executed visual assets including display ads, social videos, and high-stakes new business pitch materials.

• Optimized team efficiency by providing Figma training and developing design systems to ensure visual consistency.

• Designed high-visibility homepages and supported new product launches through direct, hands-on execution in Figma.

• Improved engineering handoffs by collaborating daily with developers to ensure the delivery of polished, high-fidelity product pages.

• Owned the end-to-end design process, including research, prototyping, and user testing to increase clarity in product decisions.

• Contributed to ProTools, the company's first subscription-based service, directly supporting new revenue streams.