# Allan V. Aguas > Creative/Art Direction, UX, Motion, Gen AI. I help teams design end-to-end experiences. Location: San Francisco Bay Area, United States Profile: https://flows.cv/allanvaguas I am a design leader focused on balancing high-end visual design with user performance. With a foundation in visual craft and expertise in UX and motion, I lead diverse projects across the tech, retail, and enterprise sectors. By integrating AI as a powerful addition to my design toolkit, I accelerate visual storytelling, ensuring my final design drives growth and engagement. ## Work Experience ### Creative Director @ Signal Forged Jan 2025 – Present • Lead all creative execution for a premium aftermarket wheel brand, directly overseeing brand visuals and website design. • Drive growth by managing marketing initiatives that strengthen brand presence and improve the digital experience. ### Creative Director/UX Designer/Motion Designer @ AllanArt Studios Jan 2007 – Present | United States • Multidisciplinary Studio Leadership: Direct an independent studio delivering comprehensive creative solutions, including UX design, full-scale marketing campaigns, and branding. • End-to-End Production: Execute diverse high-fidelity projects across video production, motion graphics, and web development. • Strategic Project Management: Oversee project lifecycles from concept to delivery, managing work overflow by coordinating a network of specialized designers and developers. • Brand Evolution: Partner with clients to build and maintain cohesive visual identities across digital and traditional media platforms. ### Design Manager @ Walmart Connect Jan 2024 – Jan 2025 | San Bruno, California, United States • Executed visual assets including display ads, social videos, and high-stakes new business pitch materials. • Optimized team efficiency by providing Figma training and developing design systems to ensure visual consistency. ### Design Lead @ Salesforce Jan 2024 – Jan 2025 | San Francisco Bay Area • Designed high-visibility homepages and supported new product launches through direct, hands-on execution in Figma. • Improved engineering handoffs by collaborating daily with developers to ensure the delivery of polished, high-fidelity product pages. ### UX Product Designer @ Ancestry Jan 2022 – Jan 2023 | San Francisco Bay Area • Owned the end-to-end design process, including research, prototyping, and user testing to increase clarity in product decisions. • Contributed to ProTools, the company's first subscription-based service, directly supporting new revenue streams. ### Group Art Supervisor @ Havas Jan 2021 – Jan 2022 | San Francisco and New York • Acted as creative lead across pharma clients, executing UX design, motion/video, and print materials for both doctors and patients. • Elevated visual clarity for complex health information while supporting cross-functional creative teams. ### Senior Creative Director (EGI Group) @ Intel Corporation Jan 2019 – Jan 2021 • Led creative and UX for the in-house incubator, partnering with teams on AI, robotics, and cloud products. • Managed multidisciplinary designers and collaborated with stakeholders to support early-stage innovation and strengthen team direction. ### Creative Director @ LIFT Agency (formerly Creative Lift) Jan 2015 – Jan 2019 | San Francisco Bay Area • Creative Leadership: Directed multi-platform design initiatives across digital, print, UX, and motion for high-profile clients including Sling, TRX, and WebMD. • Business Growth: Played a pivotal role in doubling the retainer for a major agency client and successfully led multiple new business pitches. • Team Management: Managed and mentored a cross-functional creative team of Art Directors, Copywriters, Designers, and freelancers. ### Senior Art Director @ Razorfish Jan 2015 – Jan 2015 | San Francisco Bay Area • Design Leadership: Led the design of a responsive B2B website for HP Enterprise and directed the end-to-end design for Stanford University’s mobile app. • Creative Direction: Art directed and designed a dedicated microsite and mobile application for Usana, ensuring brand consistency across digital platforms. • Team Supervision: Managed and mentored a team of production designers and interns, overseeing workflow and creative quality. ### Senior Art Director @ Acxiom Jan 2011 – Jan 2015 • Design Leadership: Led the design of a responsive B2B website for HP Enterprise and directed the end-to-end design for Stanford University’s mobile app. • Creative Direction: Art directed and designed a dedicated microsite and mobile application for Usana, ensuring brand consistency across digital platforms. • Team Supervision: Managed and mentored a team of production designers and interns, overseeing workflow and creative quality. ### Associate Creative Director @ Signal to Noise Jan 2009 – Jan 2011 A regular freelancer at Agency, I was brought in to help on many different projects, including Nike and eBay. ### Associate Creative Director @ Euro RSCG Jan 2010 – Jan 2010 Lead the design team which successfully launched the Stainmaster website, as well as art directed mobile, rich media campaigns and new business pitches. Managed interns and designers, worked closely with the GCD as well as copywriters. ### Associate Creative Director @ Agency.com Jan 2009 – Jan 2010 Brought in to concept and design a Nike Holiday campaign. The end result was a compelling video piece that lived online as well as globally, at all Niketown retail stores. Most recently brought in for pitch work as the creative lead. ### Associate Creative Director @ Pixelette Studios Jan 2009 – Jan 2010 Taking big cinematic movies and giving them a strong online presence. Specializing in rich media experiences ; interactive games, online video units, and websites. I designed and animated flash banners, social media campaigns and online games for companies such as Warner Brothers, Sony Pictures and 20th Century Fox. ### Senior Art Director @ Various Advertising Agencies Jan 1999 – Jan 2010 Extractable, Freestyle Interactive, AKQA, Euro RSCG, Landor, Organic, Eveo, Modem Media, Digitas, Publicis Dialog, Carat Fusion, Yahoo!, BSSP, Frankel, Jumpstart Automotive, Synapse, Zentropy Partners, SolutionSet, Anderson & Lembke, McCann Erickson, ATTIK, Mekanism. ## Education ### BFA in Double major: Interactive Design & 3-D Modeling and Animation. Minor in Illustration Academy of Art University ## Contact & Social - LinkedIn: https://linkedin.com/in/allanaguas - Portfolio: http://www.allanart.com --- Source: https://flows.cv/allanvaguas JSON Resume: https://flows.cv/allanvaguas/resume.json Last updated: 2026-04-13