Manage media relations, identifying key storytelling angles and briefing senior executives for press engagements.

Cultivate and maintain relationships with top-tier business journalists, securing extensive media coverage in influential publications. Manage multiple media and PR agencies to improve brand positioning.

Oversee content strategy, including press releases, blogs, videos, and SEO-optimized materials, enhancing global brand positioning. Handle crisis communications and reputation management, ensuring alignment with corporate messaging.

Manage PR and media agencies to drive effective storytelling and improve the company’s market presence and brand positioning.

Consistently identify and secure strategic event opportunities for senior executives, ensuring their presence at high-impact industry conferences, panels, and networking events to enhance thought leadership and visibility.

• Developed and executed PR campaigns to enhance brand reputation and market presence.

• Developed and executed branding & communications campaigns to enhance brand reputation

and market presence.

• Drafted and pitched compelling media content, securing extensive coverage in top-tier tech,

business, and creative outlets. Maintain media contact databases and monitored press coverage.

* Media Relations: Cultivated relationships with top-tier media and influencers, securing extensive coverage and boosting brand recognition within the automotive industry.

* Leadership Support: Collaborated with C-level executives on content strategy, visual storytelling, and event preparation, ensuring effective participation in high-stakes engagements.

* Newsroom Management: Maintained an updated, dynamic online newsroom, ensuring timely dissemination of company news and achievements.

* Internal Communications: Designed compelling newsletters, presentations, and talking points, effectively communicating the organization’s vision and fostering alignment.

* Engineering Engagement: Developed stories that celebrated engineering milestones, inspiring innovation and collaboration within teams.

* Social Media Impact: Produced trend-aligned social media content (photos and videos), significantly increasing engagement across digital platforms.

* Content Creation: Spearheaded blog development for NIO’s global platform, covering topics such as AI, cybersecurity, autonomous driving, and sustainability, resulting in a well-informed and engaged audience.

* Successfully achieved a significant improvement in Glassdoor rating, elevating it from 3.5 to 4.6.

* Led the development of a modern career site and spearheaded the redesign of the mobile recruitment platform to enhance user experience and attract top talent.

* Designed and crafted engaging content for video job descriptions, Sales Academy promotions, EVP videos for global TA teams. Specialized in tailoring these assets for various hiring events and purposes.

* Adept in formulating social recruiting strategies for local and global channels, collaborating seamlessly with corporate marketing and PR for strategic branding alignment.

* Experienced in revitalizing Employee Value Proposition (EVP) branding. Collaborated closely with global talent acquisition teams to curate compelling candidate-focused content.

* Effectively managed external creative agency for innovative projects, virtual and in-person events.

* Collaborative professional with a strong ability to forge partnerships between Marketing, PR, content producers, and cross-functional teams in different regions (EMEA and APJ).

* Experienced professional with a track record of overseeing the development and successful delivery of e-newsletters, advertisements, and diverse marketing materials.

* Skilled in designing impactful print ads and collaborating effectively with sourcing teams to drive strategic partnership initiatives. Adept at devising comprehensive marketing and branding objectives.

* Collaborative approach in preparing marketing strategies alongside fellow company executives and staff members.

* Demonstrated proficiency in analyzing market trends and providing strategic recommendations to enhance marketing and business development strategies.