Product Development Director for Club Botanic in San Francisco.

• Production manager for a new start-up floral design e-commerce firm.

• Achieved revenue growth to six-figures in four years, going from local subscription model to shipping nationwide.

• Accomplished consistent brand identity while increasing sales.

• Crafted storytelling for copy across numerous digital channels, includes developing social media campaigns.

• Delivered fresh copy for new seasonal products images, staying true to brand expression.

• Launched on new platforms including Williams Sonoma, Etsy, Amazon, Houzz and Wayfair.

• Ensured that assigned employees met aggressive production timelines during holiday rush.

• Planned and designed Club Botanic fresh wreaths/garlands for professional photo shoots, products

appeared on: Williams Sonoma, Wayfair, Etsy, Amazon, Houzz and ClubBotanic.com.

• Managing Editor for the “Public Good” section.

• Improved contributors’ content through concise, and constructive editorial feedback to over 65 writers by email.

• Evaluated final copy to verify content aligned with AP Stylebook and established guidelines.

• Conceived and developed Social Media/Twitter strategy for Washington Times Communities reporters and editors, just as the AP authorized Twitter as a legitimate source for reporting.

• Authored “The Flip Side” column about globalization and politics, posts also appeared on The Daily Kos.

• Covered the Deepwater Horizon incident, calling into national press conferences.