# Allison Cassara > Staff Product Designer at TeePublic Location: Brooklyn, New York, United States Profile: https://flows.cv/allisoncassara Hi there, I’m Allison! I'm currently Staff Product Designer at TeePublic in NYC, where I've worked and grown with the team for over 8 years. My journey as a product designer started with art and graphic design in school, followed by professional design roles where I’ve grown my skills in user experience, design systems, branding, e-commerce, product strategy, and mobile-first web development. I've always enjoyed the design process of creating impactful experiences with a team and seeing others excited by the results. As I continue my career, I hope to use my design skills to contribute positively to the world around me. When I’m not designing, I’m outside exploring nature trails, biking, and skiing. ## Work Experience ### Staff Product Designer @ TeePublic Jan 2024 – Present | New York, New York, United States TeePublic is a user-generated print-on-demand e-commerce marketplace that enables independent creators to upload their art and sell merchandise on a variety of apparel and home goods. Some of my responsibilities include: • Guiding strategic design initiatives within the Product organization • Establishing design-ops processes for our growing design team • Creating e-commerce focused design systems, components, and large features in Figma • Prototyping complex interactions for validating ideas and user testing tasks • Working directly with product managers and internal stakeholders on lean projects • Collaborating and live code pairing with engineers to QA project deliverables • Conducting user research and testing with Maze, user interviews, and surveys • Formulating, conducting, and analyzing A/B tests with Amplitude and Rails Split • Writing documentation, user stories, project specs, and assisting with project tickets in Jira • Tracking and analyzing relevant projects results in relation to company OKR’s ### Senior Product Designer @ TeePublic Jan 2021 – Jan 2024 | New York, New York, United States ### Product Designer @ TeePublic Jan 2018 – Jan 2021 | New York, NY ### Freelance Visual & UI/UX Designer @ Freelance Jan 2013 – Jan 2020 | Brooklyn, New York As a freelancer, I provided website and graphic design services and consulting for small-to-medium sized businesses, locally based in NYC. Clients include 48 Lounge, Broad Street Ballroom, Bride & Blossom, The Allert Group, Jo Anne Simon P.C., and Alison Hart Esq. www.allisoncassara.com ### Lead UI/UX Product Designer & Co-Founder @ Dark Square Bishop Jan 2016 – Jan 2019 | Brooklyn, NY Dark Square Bishop is a web design and development company specializing in Wordpress, Ruby on Rails, and Squarespace website development for small to medium size businesses. As the design lead, my primary responsibilities included: • UI/UX design for client websites • Front-end development support • Art direction & Branding ### Visual & UI/UX Designer @ AuthenticID Jan 2016 – Jan 2017 | Manchester, NH & New York, NY My primary responsibilities included: • Providing art direction and design consulting services for the company brands and products • Assisting with machine-learning projects for internal R&D research and patents • Producing internal and public-facing digital and print collateral • Collaborating with various internal and external engineering teams for digital deliverables • Working directly with executive company stakeholders (COO, CTO) on a daily basis • Designing products for iOS, Android, and desktop platforms as the UI/UX product design lead • Writing detailed design specifications and QA’ing products for engineering teams • Managing multiple projects, communications and scheduling on international time zones ### Lead Visual & UI Designer @ TVI Jan 2012 – Jan 2016 | New York, NY My daily responsibilities included: • Designing responsive interface concepts for client websites with paper sketches, wireframes in Illustrator, and high-fidelity mockups in Photoshop • QA’ing design and development deliverables with the Senior Full-Stack Developer • Communicating with clients directly by participating in daily project calls & meetings • Developing smaller web projects using HTML5, CSS3, SASS, and Wordpress • Learning the basics of website development, version control, and deployment through Git / BeanstalkApp • Designing branded marketing collateral for web and print • Working with numerous high-value clients, including S&P Global, TAO Group, Dream Hotels, Carnegie Deli, Upsilon Ventures, and Aspen Associates Realty ### Design Intern @ Design Language Jan 2011 – Jan 2012 | Williamsburg, Brooklyn With founder George Kokkinidis, I assisted his studio by sketching and designing page layouts for books and infographics, creating original hand-drawn and vector illustrations, & working with HTML, CSS, and basic JQuery to build his website on the Cargo Collective CMS. ### Clerical Assistant @ Jo Anne Simon P.C. Jan 2007 – Jan 2012 | Brooklyn, NY I worked in the law office organizing files, making spreadsheets, running errands to various state-run offices, and other clerical work. I also managed various e-newsletters using Mailchimp and Constant Contact. Part-time and full-time during college. ### Enumerator @ United States Census Bureau Jan 2010 – Jan 2010 | Brooklyn, NY I interacted with local residents to acquire a population count in the South Brooklyn district and was also required to handle and protect highly confidential information. ### Design Intern @ Times Shamrock Jan 2009 – Jan 2009 | Scranton, PA I interned at the Scranton Times-Tribune in downtown Scranton, where I constructed page layouts using a PC and created illustrations and logos for various articles. ### Graphic Designer @ Jo Anne Simon for City Council Jan 2008 – Jan 2009 | Brooklyn, NY Worked with Jo Anne Simon's City Council campaign designing business cards, donation envelopes, flyers, return address labels, campaign buttons, postcards, a poster, and other various work. ## Education ### Bachelor’s Degree in Graphic Design Marywood University ## Contact & Social - LinkedIn: https://linkedin.com/in/allisoncassara - Portfolio: http://www.allisoncassara.com --- Source: https://flows.cv/allisoncassara JSON Resume: https://flows.cv/allisoncassara/resume.json Last updated: 2026-03-30