• Led design for the student experience, growth, and internal operations teams, including redesigning the core learner experience from single course access to an all-access subscription service, increasing growth (acquisition conversion +3.4%), engagement (weekly active learners +4.7%) and retention (program enrollment +150%).

• Developed a new Product & UX design process to increase collaboration across teams, focus work, and reduce time to launch (+10% faster).

• Contributed to the creation and ongoing development of a new design system, increasing Engineering team velocity.

• Led user research and developed product strategy for Enterprise (B2B) learner retention, including long-term experience vision and roadmap.

• Mentored junior designers, managed tasks and output of contracted designers, and managed the hiring process of new design team members.

• Led workshops to define team culture, values, and goals.

• Redesigned “Bundles”, a core web e-commerce vertical, resulting in +2.7% conversion rate, +9.5% GMV per session, +17.4% company revenue per session, equalling a $2.1 million increase in annual incremental revenue.

• Redesigned the subscription landing page resulting in a +4.3% conversion rate, equalling a $650,000 increase in annual incremental revenue.

• Won the first annual Humble Achievement Award for representing the company value of “we win as a team”, recognizing my accomplishments in collaboration and leadership.

• Led design across two teams, providing designs for the entire site experience, as well as representing UX in stakeholder meetings to strategize and plan roadmaps, integrate executive-level feedback, and guide the long-term vision of the site design as it related to company goals.

• Redesigned for web and iOS the core rental shopping experience (purchase rate +93%), and onboarding flow (conversion +5%). Also redesigned landing pages, gift card flow, plans selection page, and other crucial experiences such as the account pages, resubscription flow, and printed price list.

• Collaborated on design of site navigation and components. Tested and iterated on company style guide, design system, and branding update.

• Lead user research, user testing, concept development, and developed product strategy. Worked cross-functionally with Engineering and Product to ship features quickly and iteratively.

• Art directed photo shoots for campaign materials used in emails, ads, and other marketing projects.