# Allison Hughes > Senior UX/Product Designer | Strategy & Design Location: San Francisco, California, United States Profile: https://flows.cv/allisonhughes Accomplished Product Designer with 10+ years of expertise driving innovation and customer impact across startups, education, e-commerce, B2C, and B2B sectors. Proven success in boosting conversion, retention, and revenue. Adept at leading design on product teams, fostering collaborative environments, developing vision and strategy, and delivering high-quality, user-centered designs. My skills include: • Product strategy, design roadmap, & vision development • End-to-end ownership of user-centered design experience (including user research, flows, user journeys, wireframes, mock-ups, high-fidelity UX & UI design, interaction design, interactive prototypes, usability testing, iterative improvements, documentation, and QA) • Design systems development & iteration • Cross-functional collaboration, communication, presentation, & stakeholder management • Data-driven problem identification via research & testing (qualitative & quantitative data analysis) • Team process and culture development, including remote teams • Design mentorship & leadership • Figma and user experience related design tools (LinkedIn banner art photo by Yue Ma on Unsplash) ## Work Experience ### Lead Product Designer @ Source Jan 2025 – Present ### Design Consultant @ Unknown Jan 2024 – Present ### Senior Product Designer @ Udacity Jan 2021 – Jan 2024 • Led design for the student experience, growth, and internal operations teams, including redesigning the core learner experience from single course access to an all-access subscription service, increasing growth (acquisition conversion +3.4%), engagement (weekly active learners +4.7%) and retention (program enrollment +150%). • Developed a new Product & UX design process to increase collaboration across teams, focus work, and reduce time to launch (+10% faster). • Contributed to the creation and ongoing development of a new design system, increasing Engineering team velocity. • Led user research and developed product strategy for Enterprise (B2B) learner retention, including long-term experience vision and roadmap. • Mentored junior designers, managed tasks and output of contracted designers, and managed the hiring process of new design team members. • Led workshops to define team culture, values, and goals. ### Product Designer @ Humble Bundle Jan 2020 – Jan 2021 • Redesigned “Bundles”, a core web e-commerce vertical, resulting in +2.7% conversion rate, +9.5% GMV per session, +17.4% company revenue per session, equalling a $2.1 million increase in annual incremental revenue. • Redesigned the subscription landing page resulting in a +4.3% conversion rate, equalling a $650,000 increase in annual incremental revenue. • Won the first annual Humble Achievement Award for representing the company value of “we win as a team”, recognizing my accomplishments in collaboration and leadership. • Led design across two teams, providing designs for the entire site experience, as well as representing UX in stakeholder meetings to strategize and plan roadmaps, integrate executive-level feedback, and guide the long-term vision of the site design as it related to company goals. ### Product Designer @ Le Tote Jan 2018 – Jan 2020 • Redesigned for web and iOS the core rental shopping experience (purchase rate +93%), and onboarding flow (conversion +5%). Also redesigned landing pages, gift card flow, plans selection page, and other crucial experiences such as the account pages, resubscription flow, and printed price list. • Collaborated on design of site navigation and components. Tested and iterated on company style guide, design system, and branding update. • Lead user research, user testing, concept development, and developed product strategy. Worked cross-functionally with Engineering and Product to ship features quickly and iteratively. • Art directed photo shoots for campaign materials used in emails, ads, and other marketing projects. ### Product & Visual Designer @ Le Tote Jan 2017 – Jan 2018 | San Francisco ### Junior Visual Designer @ Le Tote Jan 2016 – Jan 2017 | San Francisco ### Graphic Designer and Print Production Coordinator @ Sun Basket Jan 2015 – Jan 2016 | San Francisco • Managed the print production process for over 25,000 customer materials per week. • Designed core experience print materials, including recipe cards, sent to and used by thousands of consumers every week. • Created ads, icons, email graphics and other visual design. ### Web & Graphic Designer @ Self-Employed Jan 2014 – Jan 2016 | San Francisco • Designed materials such as landing pages, logos, business documents, icons and graphics, posters and print materials, and web ads. ### Product Designer and Business Owner @ Sweetium Jan 2011 – Jan 2013 • Created all laser cut jewelry designs, managed manufacturer and material supplier relationships, designed business materials (wholesale line sheets, business cards, order forms, price sheets, and packaging), designed and constructed website. • Connected with customers at retail events, sold wholesale to local businesses, managed social media accounts. ### IT Operations Technician II @ Accretive Technology Group Jan 2012 – Jan 2013 • Windows, Mac OS, printer, hardware and software troubleshooting • Active Directory administration • Exchange management • Server setup (physical and software) • Basic network support • Enterprise antivirus implementation and support • IT purchasing • Customer service focused position • IT documentation ### Associate IT Support Technician @ Institute for Systems Biology Jan 2009 – Jan 2012 • Windows, Mac OS, printer, hardware and software troubleshooting • A/V troubleshooting • Customer service focused position • IT documentation ## Education ### Bachelor of Arts (B.A.) in Intercultural Studies and Japanese The Evergreen State College ## Contact & Social - LinkedIn: https://linkedin.com/in/allisonnhughes - Portfolio: https://allisonhughes.design --- Source: https://flows.cv/allisonhughes JSON Resume: https://flows.cv/allisonhughes/resume.json Last updated: 2026-04-13