Partnered closely with PMs, engineers, and cross-functional stakeholders to understand requirements and provide wireframes, prototypes, and final designs

Optimized our logged in experience for engagement and conversion by rethinking the information architecture and navigation & adding personalization to new and existing modules

Designed the user flows for browser fingerprinting & KYC which promoted stronger security for our site

Conducted concept and usability tests to inform new product experiences

Prepared user research plans with defined goals, conducted usability tests to validate hypotheses & synthesized findings to share with team

Shipped designs for 15+ features related to growing active users, retailer retention, improving unit economics, and UI improvements

Built and maintained the company’s first design system which promoted consistency & fostered efficient collaboration across teams

Worked with marketing & growth to design campaigns, social posts, and emails