•Prototyped and created a React web app to help small/medium businesses compete with large corporations by generating ad campaigns using AI.
•Created a global CSS theme to maintain consistency throughout UI elements.
•Advocated for the customer throughout each design decision.
•Worked closely with product, engineering, and design teams to give feedback, make decisions, and iterate on overall UX.
•Delivered the product within a deadline of 9 months from conception to pilot.
•Continued to iterate and monitor the product through closed and open beta.
•Advocated and implemented initiatives for positive and inclusive team culture.